South Florida Blade

South Florida BladeSouth Florida’s only GLBT newspaper of record has been re-branded as South Florida Blade. The new name, vibrant and redesigned publication is the result of extensive market research that called for an innovative way to present the news to the most affluent, fastest-growing target population in the region.The new layout utilizes more images, photos and graphics, making each article as impactful as possible. In addition, this new format presents a robust editorial environment with more articles that are shorter and more concise. Furthermore, the South Florida Blade has upgraded the layout and features more standardized page sizes for modular ad configurations to ease the flow of editorial content and ad layout.“The re-branding of Express Gay News is in sync with our growing GLBT community,” said South Florida Blade Publisher, Kevin Hopper. “Our readership expects a newspaper that balances a newsworthy sensibility with fresh, current images. The paper’s new logo, redesign and editorial environment will leave our readers wanting more.”“The new format complements our website strategy, and supports our vision of news consumption by providing our users multiple ways of accessing news and information. The idea is to create a news environment that is modern, easy to read and attractive; we expect immediate responses from our readers as well as a faster response for our advertisers,” said Window Media Co-President, William Kapfer.As with Express Gay News, the new South Florida Blade will publish every week, on Thursday. 15,000 copies of the new South Florida Blade will be distributed to more than 300 venues throughout Broward, Miami-Dade and Palm Beach counties, with additional 5,000 readers clicking onto www.southfloridablade.com for their complete news coverage.