WWF's marine campaign, WAVE FORWARD, has officially launched!
Overfishing, poor coastal development and climate change are just a few of the threats impacting our marine environment. WWF is working to conserve the world’s most important marine places and protect endangered marine species in ways that also enhance the livelihoods of local people who are dependent on these resources.
Go to our Web site to learn what WWF is doing around the globe and how you can help. Play the interactive game, What Fish are You? , and discover your inner fish. Make a personal pledge to help WWF protect the future of nature or browse other pledges. End Code To Apply Top Banner
History
For more than 45 years, WWF has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
Mission
WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by
* protecting natural areas and wild populations of plants and animals, including endangered species;
* promoting sustainable approaches to the use of renewable natural resources; and
* promoting more efficient use of resources and energy and the maximum reduction of pollution. We are committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.
Goal
By 2015 WWF will conserve 19 of the world's most important natural places and significantly change global forces to protect the future of nature.
Key WWF Statistics