About Me
Biography of “A Posteriori†(2006)
There are no black holes in ENIGMA..s musical universe. Nothing ever just vanishes here. It’s been 18 years since October 1st 1990, when ENIGMA's debut, "Sadness Part 1", rocked the earthly airwaves and hit the top of the charts with sounds the planet had never heard. All of a sudden ENIGMA was no longer a UFO but the most famous spaceship of world music - and the music world. On September 22nd, 2006 "A Posteriori", the sixth album of Michael Cretu..s ENIGMA project has been released.
…Ten…
With 35 million CDs sold worldwide, 50 number one hits, 90 platinum discs and songs appearing on more than 1,000 compilation albums, ENIGMA is the most successful German music project of all times. What is it about ENIGMA that has allowed it to reach such success? "Mood music, dance music, trip music, whatever you want to call it, the glossy pop of Enigma is an international pop phenomenon", writes the New York Times. "Enigma explores dance music’s mental as well as physical possibilities", asserts Entertainment Weekly. "Enigma is tripping the world of imagination", adds Japan's Elite. ENIGMA mastermind Michael Cretu only has one thing to say: "I make music for myself". That he reaches millions of people in the process makes each record a new challenge: "I don’t want to repeat myself musically, and I always want to create something new." ......................
“A Posteriori†– The First Alternate Reality Game (ARG) in German Music Industry
Coincide with the album release “A Posteriori†(2006) of ENIGMA, students of the Popakademie Baden-Württemberg, Mannheim presented the first Alternate Reality Game in the history of German music industry.
An Alternate Reality Game (ARG) is an interactive narrative that uses the real world as a platform to switch between reality and fiction, often involving multiple media, online and game elements. The form is typified by intense player involvement with a story that takes place in real-time and evolves according to participants' responses, and characters that are actively controlled by the game's designers.
The game “A Posteriori†is based on an “ENIGMAâ€. One day the main character Philipp Retingshof, a young German restorer, came in contact with the curious death of Helena Stavros – the beginning of a mysterious story, and a mission he does not know. He is mystified by a multitude of riddles, which leads him to a secret: nine women, representatives of the historical muses. Their mission is to keep creativity in the world alive. With the help of thousand players Retingshof can unravel nine central mysteries, fight against the bad, and collect nine small bags with mosaics.
The students built up a close communication using online blogs, websites, phone calls, videos and offline events in Paris, Berlin, and Florence to transport the story. Media Cooperations with AOL, SWR3 (biggest German radio station), and RTL (German TV) increased Google hits of the game’s main characters from 0 to 350,000 during the first week. The result: over 2,000,000 million people came in touch with the Alternate Reality Game “A Posterioriâ€.
Weblinks concerning the Online Campaign:
Blog of main character Philipp Retingshof
FlickR Account of main character Philipp Retingshof
Wiki of game player (german)
Link: sevenload.com
The most successful ENIGMA videos
Return To Innocence - directed by Julien Temple
Beyond The Invisible - directed by Julien Temple
Gravity Of Love - directed by Thomas Job
