Swoon Magazine is so focused in what it wants to say, so much so that we've almost dispensed with words altogether. Its audience is that dicey sliver of Venn who do read the articles in Playboy, then throws out the rest and runs to chew on the images of Swoon...
Don't get us wrong: Swoon is a deeply political organism, and its politics are this: that glamor can, and must,exist in our daily lives -- and you can do it, if not by yourself, then with a little bit of help from your friends. The fashion industry is corrupt, destructive, and predicated on the same planned obsolescence that as we speak is dozing up piles of waste so high that people could, and do, ski on. A fashion cabal,on the other hand, a fashion coterie, is sexy and sustainable. Fashion is an action and not a destination, and it can be done fast and cheap without being cheap - because who can afford to be cheap these days? (The most expensive thing in America in 2007 is the image of a cheap woman, and to this Swoon objects. Our motto decries all Maxims.)
Fashion must trot beside you as your life's cadence calls, elsewise you will find yourself panting after it up the J-curve to infinity. And ya gonna kill yuhself that way hun - YA ARE! We cannot live at such a velocity of need. To appropriate Burroughs, "How fast can you take your time and still look hot, kid?" Ask yourself long and hard -- if you still can't see it, Swoon will snap a picture.
We've come to reclaim the master's tulles.
