Main Entry: cathexis
Pronunciation: k&-’thek-s&s, ka-
Function: noun
Inflected Form(s): plural cathexes /-"sEz/
Etymology: New Latin (intended as translation of German Besetzung), from Greek kathexis holding, from katechein to hold fast, occupy, from kata- + echein to have, hold -- more at SCHEME
: investment of mental or emotional energy in a person, object, or idea
In the music world of today dealing with all the media hype, persuasion, and abundance, there is not much that stays consistent. From changing trends and scenes to even the artists and labels themselves, finally anew solution has arrived. Cathexis was formed to offer an alternative to the rat race. We are NOT limited to just some record label. No, this is a production firm. Our goal here at Cathexis is to always offer quality products at prices that welcome the curious and won’t deter away the loyal. Our promise is to defend all in the name of art, to push the envelope, to break new ground for all mediums, to never let fear sway our focus, and to stay consistent in every product that we involve ourselves in, always. If you want word of what is hot and happening now, hear the underground before it breaks, and learn more about the cutting edge, then look no further cause it’s all now under one house. This is just the beginning...
