Ira Losco

MyGen Profile GeneratorLiving up to her new album title Ira Losco is definitely “Accident Prone”. It’s the inability to sit and watch the world go by without doing something creative, her constant hunger for performance and incessant love for music, which makes this young talented singer/songwriter convince you that she’s dead serious about her music, and is not afraid of getting hurt in pursue living her dream.The music industry today has seen the rise and fall of many saccharine sweet or watered down manufactured artists, but if there ever was a shadow of a doubt lingering in your mind that Ira Losco fits that stereotype, it’s quickly wiped away the minute she takes the stage, delivering a powerful set of songs she’s written on just about “every single experience that has made me think, cry, grow, laugh and which I knew people will relate to. I take refuge in my music – my therapy.”Already the best selling artist in her country for 3 consecutive years, Ira Losco is a great success story in Malta, having released 3 number 1 albums, a string of number 1 singles and winning every conceivable award from ‘Image Icon’ to ‘Best Single’ and ‘Best Artist.’ She has developed into a complete artist with a great sex appeal, a powerful and distinct voice, a great live performer, songwriter and can also play piano and guitar. Undoubtedly though, her Unique selling point is definitely her magnetic Charisma which attracts a lot of people towards her and gives her the ‘star’ trademark.In April 2004, Ira Losco’s burning ambition to share her music with a wider audience, led her to sign to Seven Days Music, after Jack White, responsible for 500 million world wide sales, heard Ira’s first album ‘Someone Else’. Since then she has performed around all Germany, in front of audiences reaching 25,000 to 80,000, playing main support to well re-knowned international acts such as Elton John, Katie Melua, Mel C, Ronan Keating, Bob Geldof Simple Minds and alongside Germany’s chart Toppers, Sohne Mannheims, Silbermond, Nena, US5, and others. These concerts were secured by no other than Peter Reiger who has shown full faith in Ira Losco after just witnessing one concert with Katie Melua.“Touring has been an incredible experience. It has given me unbelievable confidence, tough skin and an insatiable hunger for success! I also feel I’ve taken my performing and song writing skills further.”In April 2006 Ira Losco entered the studio to start working on her second local release ‘Accident Prone’. The first tracks were recorded just before she embarked on her Summer Tour and finally drew to an end in September.The album was recorded, produced and mixed by Howard Keith, who has worked with acts such as (Multi platinum) Rammstein, (cult) Philip Boa, (Grammy winner) Carlos Bonel and many others.A series of co-writing sessions with top American and Swedish song writers including Dead Mono and Mute 8 also contributed to the album, which grips you on first listening, with its powerful guitars, edgy riffs and strong melodies.The album was a local sales chart topper, still keeping its top 10 placing till this day! It’s seven singles all shot to top 5 radio charts, with ‘Driving One of Your Cars’ winning Best Single for the 2006 Bay Music Awards. Ira Losco keeps impressing her audiences, recently scooping up 3 awards, including Best Solo Artist and The Viewers’ Choice Awards at this year Music Awards is a valid proof of that.“I am always ready to learn and delve deeper into my soul to discover more things about myself and about music, only to emerge with something which somehow affects me and others when I perform or write a record.”This is evident in her third and latest release titled ‘Unmasked’. A first of its kind in the local market, the idea developed after Ira Losco performed support to Katie Melua last summer. The audiences were so moved by her performance and reviews were so impressive, with one particular review by Rhine Magazine in the U.K. quoting “Losco was certainly way above average as a support artist” that it was only natural to record this album.In fact this collection of songs features unique arrangements of some 80s classics, an intimate rendition of some of her best singles to date, and some highly awaited original new material. Speaking about the title of the album Ira explained “The whole concept was to allow the instruments and voice to take prominence in this record. I wanted to really explore my voice and its different tones. I wanted to ‘shock’ people again come up with something so intimate they wouldn’t expect it. I’ve always been the kind to prefer people to either Love me or hate me, if people are indifferent, that means nothing to me”This ‘in-your-face’ attitude and her approachable nature, makes Ira Losco so infectiously appealing to her undying, growing fan base as her official website boasts a staggering 165,000 hits to date in just 6 months. “I believe it is important for me to give something back to the people who continuously believe in my music and are so loyal to me. I post messages on my site everyday and that keeps my relationship with those who support me alive.” Besides having an official web site there are more than 12 other unofficial sites which gives a clear indication of how loyal her fans really are.With nearly 7,000 registered fans in her fan club and her positive outlook, Ira Losco is one girl who’s definitely Prone to more success to come!