"Society needs all kinds of skills that are not just cognitive; they're emotional, they're affectional. You can't run the society on data and computers alone." Alvin Toffler
Achim Brandenburg aka Prosumer comes from Saarbruecken and lives in Berlin. He is an expert in classic Chicago House and Detroit Techno. He gained this expertise first as a fervent record buyer at Saarbruecken’s Hard Wax branch, where he later started working behind the counter. It was the heyday of labels like Prescription, the time for soulful house music, which still can be heard in Prosumer’s sets today.
„My heart is beating for the early Chicago-Detroit-Sound and for music that feels similar and transports this feeling into today. Generally, I like producers who cordially follow their feeling and who work on a personal style which rather caters for longeivity, than a momentary kick. To know one’s trade isn’t a disadvantage it all.“
Slowly, the consumer turned into Prosumer, who by the way is a character in Alvin Toffler’s visionary sci fi novel „3rd Wave“, in which the term „Techno“ has allegedly been used for the first time ever. Prosumerss debut is released on the 240 Volt label in 2004. A year later, it is followed by „The Craze“ on Playhouse, which turned into a veritable hit record, followed by collaborations with Murat Tepeli or Sebo K and remixes. With Murat Tepeli, he is also performing live, using not only laptops but equipment like drummachines for the shows and incorporating his voice.
„Whatever I do has got to be real. If a record doesn’t move me emotionally or physically, I won’t play it out. I have to feel the music and I’m always trying to share my feelings with the crowd on the floor. If everything goes down well, there’s an exchange going on. I try to keep a balance between pushing people’s buttons and surprising them. It’s all about having a good time together. I’m sharing my inner emotions. And dance music has got to be horny.“
Prosumer is a resident at Panorama Bar and plays at clubs like Robert Johnson, Fabric, Paradiso, Zukunft, T-Bar, Pudel, Planeten & Blumen, Watergate, Weekend and Rex Club.
Discography
Prosumer - Newborn - 240 Volt 011
Prosumer - The Craze - Playhouse 105
Murat Tepeli feat. Prosumer - On A Ride - Playhouse 110
Sebo K feat. Prosumer - Moved - Mobilee 007
Sebo K feat. Prosumer - Moved (Prosumers Stop Dub) - Mobilee 015
DJ T - Lucky Bastard (Prosumer Remix) - Get Physical 65
Prosumer and Murat Tepeli - What Makes You Go For It - Ostgut Ton 07
DJ T - Once In A Lifetime - Get Physical LP 13
Dash Dude - Tell 'em In The City (Prosumer Remix) - Morris Audio Citysport 39
Prosumer - Brownstone EP - Running Back 08
http://www.ostgut.de/booking/
