Gatzby

Jay Gatzby has over 8 years of experience in the entertainment industry and is currently the Head of Promotions for Desi Hits Inc. (www.DesiHits.com). In his present role, Jay Gatzby is in charge of managing the worldwide promotions of the Desi Hits brand, property and vast array of entertainment services. As the Chief Artist Liaison for the brand, Jay Gatzby also seeks to create personal relationships with the hottest acts of today. Desi Hits Inc. initially approached him while working on the promotions staff for Bad Boy Entertainment / Power Moves Inc. Power Moves is the promotional arm for Bad Boy Entertainment, Sean John Clothing, Unforgivable Cologne and the remainder of Sean "Diddy" Combs business ventures.In 1996, Jay Gatzby, began his career in the music business as a DJ at the University of Michigan where he co-founded Komposit Entertainment. The company quickly became the icon for urban music, entertainment and diversity on Michigan’s campus. Furthermore, as a South Asian dedicated to breaking boundaries and providing opportunities for his community he co-founded Alpha Iota Omicron, the first South Asian interest fraternity in the Midwest. After graduating with a Bachelor of Arts degree in Economics, Jay Gatzby began his pursuit of the unconventional South Asian and chose to follow an uncertain career path in urban music.In 2001, Jay Gatzby began working as an intern at Chicago based Ch’rewd Marketing & Promotions. For nearly 2 years this extended internship afforded him comprehensive insight and knowledge into the urban music industry working with clients such as Bad Boy Entertainment, J Records, Ruff Ryders and Jive. There he successfully mastered the arts of radio & retail promotion while understanding how to navigate through the politics of the industry.After leaving Ch’rewd, Jay Gatzby landed in New York where he became Field Team Director of Buzztone Marketing. Working with clients ranging from Coca-Cola to Footaction, Sony Pictures, Bacardi and Warner Bros Pictures, he honed his skills within the promotions realm. Utilizing his networks of contacts he landed a nighttime internship in 2003 with Bad Boy Entertainment / Power Moves Marketing & Promotions. Under the direction of the Senior VP of Promotions, Shawn Prez, Jay Gatzby mastered the knowledge and promotional tactics that were responsible for the Gold and Platinum success for every Bad Boy Records release and building Sean John into an over $300 Million company.As a South Asian American, Jay Gatzby has experienced the traditional social constructs that his culture mandates, but has risen above them with an endless amount of ambition, drive and courage. He understands his role as a pioneer within the music industry and actively encourages other South Asians to pursue their true American dream.LOVEMYFLASH CODE /LOVEMYFLASH CODE