Alex grew up in the L.A. area listening to funk, disco and motown classics.
Inspired by the late 80's early 90's Los Angeles underground dance scene, Alex fell
in love with the house music movement.
"I remember the energy created at flammable
liquid with doc martin,
that's when it all hit me!" I soon left my guitar and traded
it for 2 belt drive technic turntables that hardly worked...the rest is history".
In a matter of months, after relocating to AZ, Alex performed and headlined events &
clubs statewide. His popularity rose, receiving nationwide attention.
National magazines like BPM, URB, XLR8R, Sonik and "Big Wig" promoters Insomniac,
Cool World, Crowbar & Ark Entertainment were buzzing and flying him in frequently.
Featured in the Nocturnal Wonderland 2000 video, Alex landed 5th best act of the
night next to UK's Paul Oakenfold and Andy C. His weekly radio mix show on Power 98.3 FM
saturday nights became a local icon. 1000'S of listeners tuned in every saturday night at midnight.
Supporting all inspiring new dj's in the community, Alex and the Tucson Unified
School District came together for something that changed the AZ school district.
DJ classes were available as a new school elective. "This was a dream come true...Alex says,
I opened up doors for many young dj's...I had a stanton and a pioneer rep join me
and helped advice students on equipment for begginers...parents would call me for pointers
on mixing...i really enjoyed it" "It's a great way to educate young dj's and keep their
interest high and away from drugs or bad choices...at the same time it counts as an
elective towards their diploma...not bad huh?"
To top it off, Alex and friends organized and held some of the biggest
events ever in AZ history, flying in world class talent from America's dj Dan to
UK's Tall Paul to NYC's turntable master Roc Raida. "The scene was blooming!"
Alex is considered by many as one of the "godfathers" of the southern AZ dance scene.
His unique style of House, Funk, Techno, Tribal and Progressive combined with his flawless
mixing performing on 3 turntables make him unmatchable. Currently, Alex uses
technic mk5 turntables, rane serato live, pioneer 600 mixer, pro-tools, reason,
boss rc-20xl pedal loop station, mac g4 + more.
Through out his 10 year dj career,
Alex has performed with A list world artists:
The Orb, Crystal Method, Moby, Darude, Bt & Rabbit in the Moon.
As well as with Hip-Hop Leaders:
Snoop Dog, Eminem, LL Cool J, Fat Joe, Ying Yang Twins,
Talib Kweli,
Dj Kool, Shaggy, Kool Keith, Digital Underground,
The Pharcyde, MTV's Dj Skribble, Dj Rectangle & Z-trip.
Has shared the spotlight with heavyweight dj's such as:
Carl Cox, Roger Sanchez,
Darren Emmerson, Frankie Bones,
Paul Van Dyk, Christopher Lawrence, Nick Warren,
Tall Paul,
Angel Alanis, Donald Glaude, Bad Boy Bill, Dj Craze & Dj Qbert.
Alex has been featured from Philly to Los Angeles to Mexico City
to Las Vegas and everywhere in between.
Highlights:
*Nocturnal Wonderland 99-01 Coachella CA. Over 50,000 attendees
*Maxim Magazine Anniversary 2003
*Maxim Magazine Tour Mexico 2004-2005
*Sony Playstation 2 Tour w/Dj Dan & Christopher Lawrence 10/2003
*Red Bull Energy Drink Dj Sponsorship 2002-present
*Stanton Sponsorship 2004
*XLR8R Mag Dj of the Month 2/2004
*98.3 FM Live Weekly Radio Show Sat nights Tuc AZ 9/99-9/2002
*Triple Five Soul booth @ Magic (clothing show) Las Vegas NV 2/2004
