SRC Records - ProfilesArchive

About Me

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Street Records Corporation (SRC) is a label headed by urban music pioneer and former Loud Records founder, Steve Rifkind. Rifkind first leaped into music history when, through his family's label (Spring Records), he helped release FatBack Band's "King Tim III," the first hip-hop record ever. Keeping his ear finely in tune with the pulse of the streets, he began marketing hip-hop acts like Leaders of the New School, Brand Nubian, Tone Loc, and in the process, became the architect of the modern street team. In 1989, Rifkind took this concept a step further and launched his own consulting firm, the Steven Rifkind Company, trademarking the term "street team." Through it, Rifkind attracted such clients as Nike, Pepsi, HBO, Rolling Stone Magazine and Levi, quickly establishing the company as a marketing powerhouse. With that, Rifkind decided to return to music and started Loud Records in 1992, inaugurating the bi-coastal hip-hop label and recruiting Tha Liks as his first act.
By maintaining its now renowned A&R prowess and aggressive, street wise approach to discovering and nurturing talent, Loud quickly established itself as one of hip-hop's most successful and culturally influential labels, releasing many of the most important albums of the 90s from the Wu-Tang Clan, Big Punisher, Mobb Deep, Funkmaster Flex, Xzibit, Three 6 Mafia and Raekwon, among many others.
Rifkind paired up with Universal Records in 2002 and started SRC. The label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma. The first release, David Banner's "Mississippi: The Album", went on to sell one million worldwide. Akon's debut album sold three million world-wide and his sophomore release "Konvicted" has gone over 4x platinum worldwide thus far.
In December 2007, SRC released the highly anticipated Wu-Tang Clan set "The 8 Diagrams" to critical acclaim not just in the hip-hop community but to music lovers of all kinds.
Look out for several new SRC releases throughout 2008 including a new album from David Banner and new music from the newest member of the SRC family - O'Neal McKnight.
In Stores Now:
Pharoahe Monch - Desire - Purchase
Grandaddy Souf - Chasing My Dream - Purchase
Akon - Konvicted - Purchase
David Banner - Certified - Purchase
Join the SRC Street Team
Email:

My Interests

Music:

Member Since: 1/24/2006
Band Website: srcrecords.net
Band Members:
Wu Tang Clan
Akon
David Banner
Pharoahe Monch
O'Neal McKnight
Tami Chynn
Heavy Mojo
Topic
ShirÃ©
Asher Roth
Piccalo
Grandaddy Souf
Shontelle
Syren
Marky
The Lo

Sounds Like: Stay updated with SRC all the time
Record Label: SRC Records
Type of Label: Major

My Blog

Steven Rifkind Company - steverifkind.com

I began my career with a marketing company that revolutionized organic marketing with the street team concept and gradually became a major consulting company. We are now opening our doors to new clien...
Posted by SRC Records on Mon, 14 May 2007 08:26:00 PST

David Banner's new cartoon on Cartoon Network

Rapper David Banner is bringing an animated view of his native Mississippi to the small screen with his new Cartoon Network show The Crook'd Sipp. The series, which is the newest addition to the chann...
Posted by SRC Records on Thu, 10 May 2007 01:22:00 PST

Win a record deal with SRC and 100K at LOUD.com

Over the years people have been constantly telling me how much they want a chance at a record deal. I've received demos and countless calls and emails from people trying to tell me the...
Posted by SRC Records on Wed, 21 Feb 2007 12:46:00 PST

Pharoahe Monch's First Single "Push" on the SRC Myspace page now

The official first single off of Pharoahe Monch's upcoming album Desire, "Push", has been added to the SRC Records Myspace page. You can also get more information on Pharoahe Monch and his upcom...
Posted by SRC Records on Wed, 06 Sep 2006 09:15:00 PST

SRC Street Team recruitment

SRC is currently recruiting street team members in all cities across the world. Email [email protected] with your contact information to join the SRC family....
Posted by SRC Records on Wed, 16 Aug 2006 08:31:00 PST

Unsigned Artist Demo Submissions

If you are interested in submitting a demo of your music to SRC Records please make it out to the address below. Please write "Myspace" on the outside of the packaging before sending it off. SRC...
Posted by SRC Records on Tue, 13 Jun 2006 12:45:00 PST