Hip-Hop lovers the world over have been inundated by cynics who think they’re part of a dying art form. On the contrary, the members of Now On are leading a rebirth of the very fundamentals that defined Hip-Hop thirty years ago: originality, voice, culture and of course, entertainment. In fusing and confusing this elemental barometer, Now On emerges with a grimy freshness unseen or heard to date. Consisting of emcees IX Lives (son of Larry “Squirrel†Demps of the fabulous Dramatics) and Jackson Perry formerly of Funktelligence, together with Haircut of Athletic Mic League (AML), Now On is set to make their tenure in the music industry the very definition of “def.â€
Having shared the stage with Eminem, Slum Village, The Roots, Mos Def, Talib Kweli, Common, The Pharcyde, De La Soul and Little Brother to name a few – the members of Now On have felt the influence of Hip-Hop’s elite, and are prepared to stand among them. They have toured extensively throughout the U.S., Europe and Japan; have appeared on national television; have licensed songs for TV and film; and have reached combined CD sales of over 10,000 units.
After relocating from Michigan in 2005, the release of Now On’s debut full-length album “Eye Level†combined with the unparalleled energy of their live show quickly made them a fixture in the thriving Los Angeles music scene. 2007 saw successful tours and buzz-worthy releases in the U.S., Europe, Japan and Australia, including their latest “Don’t Call It A Mixtape†hosted by the legendary DJ House Shoes. This summer 2008, Now On will release their highly anticipated sophomore full-length tentatively titled “Tomorrow Alreadyâ€. With the Lab Technicians production team at the helm, Now On has pulled themselves up by their lyrical moon-bootstraps to pump out the innovative, post-futuristic soul that has entertainment industry skeptics throwing their hands in the air, screaming “Live for the Now, On to the Future!â€
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