ADIDAS LAUNCHES NEW FOOTBALL WEBSITEPortland, OR - April 28, 2008 – www.adidas.com/football is an extension of the Thrill and Destroy campaign which includes ten NFL athletes spending time with high school football players to offer insights about the game. Athletes spent time working out with the high school kids, taking them through training drills and giving them tips and helpful information about how to improve their game. The campaign will include activation of social networking sites, a custom myspace profile, SMS messages from athletes, plus promotions and prizes that invite consumers to interact with adidas. View the videos and learn more at www.adidas.com/football.“When looking at artists to work with, and associate our campaign with, we looked for individuals with a true love of music, and who use it to express and motivate themselves. It was also important to find artists that share core ideals with adidas. We wanted to have artists that our consumers could relate to and would use those tracks to motivate them to take their game to the next level. We felt M.O.A. brought a unique international perspective to his music that the adidas consumer can relate to.†- Mary Renouf-Hanson, Interactive Communications Manager, adidas America.Visit adidas.com/football to hear my track and watch the videos. I was paired up with Lito Sheppard! Don’t forget to enter the contest to spend a day with an adidas NFL star like Reggie Bush, Mario Williams, Rudi Johnson and others.
BIOKwame Andah aka M.O.A (Minista Of Agrikulcha) was born December 6th, on a military base in Accra, Ghana. His mother was a Major in the Ghanaian Armed Forces and his father a politician. During the bloody coup of 1981, he relocated to bordering Togo, Nigeria and then to the Ivory Coast.Not speaking any french, he attended 3 francophone institutions in Abidjan prior to joining The International Community School Of Abidjan. He was introduced to hiphop and was known to emcee parties at the International Friendship Center and even bust a rhyme or two. It was there he met Late, as part of rival crews and would often battle each other dancing.He left Ivory Coast for boarding school in Egypt, UK, France, Malta then returned to Ghana (PRESEC) where he did his O-Level examination before leaving for the US. In Philadelphia, he attended St. Joseph's University and graduated with a degree in Management of Information Systems. It was in his basement (dubbed AndahGround Soundz) where he set up a studio in order to record , mix and master the Ambassadoz album TRAVELWISE on no budget and a second hand labtop. After wrapping up this project, he teamed up with his childhood confidant Latson, who happened to be in Philly to record JMNI's debut album REBEL POETRY. Check out their ablum at http://cdbaby.com/cd/jmniM.O.A is currently working on his 3rd album 'Lost in Translation' slated for release in 2009.
