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WTF is Chilly-O?
Chilly-0 initially began as a legal means of generating wealth and other opportunities by raising the standard. Generating wealth (not riches) can be a difficult task in the heart of low socio-economic communities due to lack of financial awareness, supporting institutions, economic and political force. The challenges faced are difficult, and striving to create a 360 degree wealthy way of thinking was something we wanted to convey not only to our friends and family but to the streets in general as well.Since then
We've maintained a fashion forward label, culture, and lifestyle that has made a solid impact on a community known for its avant-garde attitudes about art, fashion, and music. Our clothing represents creative forms of expression and integrity needed to sustain in the ever-evolving world of fashion. Above all we've remained true to our promise: to Keep It Exclusive.
The people made our brand.
Bonafide personal style doesn't begin with a cutting-edge magazine or mainstream music video. It begins in the streets and wears the voice of its dwellers. In the beginning we only sold product to people who we wanted to wear it; people with complete a complete understanding of being an individual. Our tenure spoke for itself giving us major respect and support from the streets, even in the face of adversity. At one point the only way you were getting Chilly-O was through us. We chose not to saturate various markets by staying true to the heart of originality and the people that dig it. This selective process carried us through the critical period that most new businesses are expected to fail. The people made our brand what it is today, which is why we are proud to call ourselves an original label, lifestyle and brand.