After migrating from Tallahassee, Florida to Brooklyn,
New York in the early 90s, Dead Prez linked with Lord Jamar of Brand
Nubian, who ultimately helped the group ink a deal with Steve Rifkin’s
burgeoning powerhouse Loud Records. After waiting four long years,
they dropped their critically-acclaimed debut, Lets Get Free, in 2000.
But soon after, Loud Records folded, and it’s stable of artists were
swallowed up by its parent company Sony. "We were more like slaves on
a plantation, and our plantation burned down," says M1, who earned his
revolutionary stripes working in Chi-town with the National People’s
Democratic Uhuru Movement in the mid-90s to free Fred Hampton Jr. "So
we end up on this other plantation and we decided to run."
After Sony fumbled the ball, Dead Prez essentially ran back to where
they felt their message needed to be heard most- the streets. 2003 and
2004 saw them release successive independent mixtapes/albums- Turn off
the Radio Volume 1 and Turn off the Radio Volume 2: Get Free or Die
Trying- both of which sold over 100 thousand units and subsequently
helped the group attain a new major label deal. But it was the more so
the artistic freedom begat by the black market mixtape format, as well
as the types of people who consumed this new music that attracted Dead
Prez.
"We saw mixtapes as a hood phenomenon," M1 explains. "People would buy
mixtapes and bootlegs before they even went to the store. That really
happened on the corner of Fulton Street and Utica Avenue in Brooklyn.
I’d rather be here than in the store, because this is where people are
going to buy it."
With solid industry relationships in tow, mountains of respect from
their hip-hop peers, and the streets clamoring for new music from the
band who was now championing a street gang-influenced red, black, and
green (Revolutionary But Gangsta) bandanna movement, the majors came
knocking again. This time though, Dead Prez was prepared to get over
on the system. "We had the RBG album since Loud," says M1. He claims
that because the album was recorded while Loud was still functional,
Sony technically owned the album, and would make it hard for Dead Prez
to sign elsewhere. "They begged us to come back and put it out over
there. We made it easy on ourselves, with an album that was three
years old and only getting older."
Now relieved to be once again removed from the majors, M1 has
partnered up with famed jazz guitar player and producer Fabrizio
Sotti’s (Cassandra Wilson) Sotti Records and KOCH Records to release
his debut solo LP, Confidential. "We did one or two things and then we
realized we had something in common and that musically our ears are in
tune," he says, claiming that his relationship with Sotti was fostered
on personal grounds and developed slowly over time. "I think he makes
a style of music that is kind of commercial but it allows you to paint
the picture in a very non-threatening way." Bolstered by guest
appearances from Styles P, Q-Tip, K’naan and Cassandra Wilson- as well
as his partner since their days at Florida A&M, Stic Man.
M1’s intentions are clear, as he envisions Confidential as the next
chapter in the book Dead Prez is writing with their career. "There’s
this real underground thing that happened with hip-hop, and I think we
were relegated to that, boxed in and couldn’t leave. I think people
thought it was almost like a sin for us to do music with Jay-Z. We’re
all doing the same thing. He’s just doing it his way and I’m doing it
my way." As to why he’s adopted this new approach to the music
industry, much of it stems from just a general lack of support within
the mainstream music business for the ideas Dead Prez champions. "The
idea of revolution will never be popular until revolutionaries are in
charge. When you have niggas in charge who want to keep down the
revolution, they see me coming. I’m really a target, so it’s
definitely like, don’t play that." With a change in approach, the
revolution may just very well be televised after all. "But you didn’t
hear it from me..."
M-1’s solo debut "Confidential" in stores now.
For more information, contact:
[email protected]
