LO-CAL

Lo-Cal is that rare artist that stands out above the rest. No longer on the hush, the talented North Carolina native has plans to take the game by storm with his unique style and eyebrow raising punch lines. Lo-Cal is destined to be the next great lyricist for the new generation of fans. Lo-Cal recalls his earliest memories of music through his family's diverse record collection that included musical giants Barry White, Al Green, Micheal Jackson, Marvin Gaye, Otis Redding, Sugar Hill Gang, Prince, and other musical greats. It was in 2001, while attending North Carolina A&T State University, that Lo-Cal began to perfect his craft to become one of the best lyricist and writers in the game. Dont be fooled by his calm, laid back demeanor because once onstage he brings a level of energy unparalleled. Lo-Cal states: "I am going to take it back to when the game was about lyrics. I have down South music, music for the ladies, music for people struggling, music for true Hip Hop lovers. To be honest, I'm a rapper's rapper, and I make music for everybody, because at the end of the day i'm human. I go through the same things that everybody else goes through." His current underground release "Its On Now: Vol 1"is blazing the streets as we speak. The single "What Its Gone Be"instrumental is currently being played as a drop during the Russ Parr Morning Show several times throughout the show, that reaches over 2 million listeners each morning. He is currently performing at various venues all over the southeastern region and creating a "buzz" to propel himself to the next level.