SHIFTA

SHIFTA
With dynamic talent laced with a spicy flavor, unique style, and a rich cultural background Shifta is an artist that cannot go unnoticed. Widely recognized and rated internationally for his lyrical caliber and intoxicating charisma, his hot mix cds, electrifying music videos, and explosive performances have been taking the music industry by storm for the past 4 years.
Shifta’s introspective discovery of music took place at a very young age. Shifta’s father, Daddy Fras aka Piper of Piper Records, gave some of Jamaica’s most prevalent names their first record cuts. With this vast exposure to these many great talents, Shifta gravitated toward the local reggae/dancehall scene, which continued upon his migration to Miami. Shifta’s passion for music drove him to begin writing and recording music with local producers and artists; thus, his relentless pursuit resulted in attracting the attention of not only the local market, but the grassroots following of the dancehall as well. While his outstanding leadership skills spawned the "Fras Krew", a group of individuals working together to create a portfolio of razor sharp talent with innovative business expertise.
Shifta knew though that before he could create the Caribbean entertainment movement he had envisioned, he would first need to capture the hearts and support of the core market of reggae/dancehall music; Jamaica. He made the pivoting decision to re-locate back to Jamaica and build the force behind him from the streets of one the toughest entertainment industries in the world. Shifta thus utilized every recording opportunity that came his way, garnering a name for himself on a broader scale while also establishing his Timeless brand of music in the dancehall community. This led to Shifta performing in numerous concerts and television programs throughout the US and Caribbean. Even traveling abroad on tour in Europe & Africa, where he was widely embraced by countless fans.
Now the 22 year old is back in Miami, though frequently in Jamaica, and is working on material for his forthcoming debut album. With a new release of his brand new hot single - “Do It (Right There)” – he’s ready to take his place among the fellow dancehall/reggae greats that paved the way. Mixed with a catchy Miami-flavored dance melody and a distinct Jamaican rhythmic flow, Shifta's official debut single "Do It (Right There)" is about to take the music world by storm. Having grown up in both places, Shifta 'the gyal dem mista', understands what makes these elements of music key ingredients when constructing a hit song. With assistance from his production team, Serge and Profyle, he combined their dance rhythms with his own melodies to compose the finished product... A hit, don't believe it? Well listen to it for yourself...
Fras - Jamaican slang meaning a feeling of being in a high state of mind.
www.FrasKrew.com
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