Check out Avant in the new film First Sunday
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In the world of R&B, romance is dead. Listening to the radio and watching videos will convince even the most rose-colored dreamers that true love has been replaced by the lustful pursuit of interchangeable sex partners who are wooed by fancy clothes, liquor and glittering jewelry, then tossed aside like old garbage. Luckily, there are still singers like Avant who are brave enough to defy conventional thought and resurrect the spirit of romance. For his fourth album, Director, the velvet voiced singer and songwriter returns with a disc full of moving melodies and a mission to rep for the real men who aren't afraid to embrace their emotions and love a woman fully and freely. "I think we&..39;ve lost the chivalry in relationships," says Avant. "Our lifestyles and music have changed and that makes it hard for some men to understand what a woman really needs."
In "4 minutes", an emotionally powerful slow jam describing a man's attempt to mend a broken relationship, the singer's desperation and grim realization that the best thing that ever happened to him is about to walk out of his life forever are tantalizingly present in the lyrics and underscored by a haunting echo and the soft clock ticking. Avant isn't afraid to get real and describe scenarios without happy endings. In "Right Place, Wrong Time," when he sings "Someone else is filling my shoes/but I'm not mad at you 'cause I wasn't there/now he's taking my place," he assumes responsibility for the break-up and acknowledges his ex-lover's right to move on. The sinuous bassline of "Mr. Dream" charms listeners and compliment Avant's lyrics, which seductively chastise a woman for chasing an elusive Casanova and ignoring his very real affections, while the lush melodies of "Imagination" reinforce his promise to fulfill all fantasies.
Avant's Director proclaims a grown and sexy love between consenting adults that is both uplifting and mutually satisfying. It's obvious that Avant knows how to treat a woman and now he wants to share his knowledge with the fellas. "I try to talk about things that guys need when smoothing over the situations that arise in relationships," Avant reveals. "Sometimes, guys do crazy things, but deep down they know that if they have the right woman, they should try to please her." With his latest release, Avant has the experience and accolades for the job as Director and most importantly the power of his magical soothing vocal and lyrical abilities to put the love back into lovemaking.