Paw Naturaw is America's first certified organic manufacturer to offer a complete line of organic, frozen, raw diets. Paw Naturaw produces raw diets for dog companions of which appropriately display the USDA organic seal of approval, are scientifically formulated to be complete and balanced for dogs of all life stages, processed in its own newly erected, FDA registered, and USDA/ MOSA certified organic, manufacturing facility built to LEED green specifications in Lake Mills, WI.
After three years of research, experimentation, and a trademark conflict Naturally Raw, LLC launched Paw Naturaw about one month before the pet food recall. Interest in and praise for Paw Naturaw and its organic, frozen, raw diets has steadily risen since then. Additional history information may be found at http://www.pawnaturaw.com/founders.html.
As for distribution, Paw Naturaw currently distributes product with Middle West Distributor (WI, IL and IN), Gorden Schafer Wetland Specialty (western WY and northeastern NV), Avalanche Distribution (UT and ID), Bill's Dogs (AZ). Wholesale direct in MA,WA and TX. We are also available at Amazon.com.
What makes Paw Naturaw distinct?Purity and Nutrition:
1.) Paw Naturaw only manufactures certified organic, frozen, raw diets. With organic ingredients you may take comfort in knowing that the ingredients are free of genetically modified organisms (GMOs), hormones, antibiotics, pesticides, herbicides, fungicides, heavy metals, solvents, preservatives, artificial additives, or other toxic and deleterious substances. Organic status is considerably more than just the ingredients. With USDA organic certification you also know that Paw Naturaw's manufacturing processes from cleaning, to processing, to packaging are designed to protect the integrity of the organic ingredients we incorporate into our diets.
2.) Paw Naturaw formulated its diets to meet the "Optimal Nutrient Needs" of canine companions with two well respected and published nutritional consultants, Dr. Mark Finke and Dr. Randall Johnson. It is the Paw Naturaw opinion that science is not necessarily evil. Science has been used in the pet food industry mostly to keep pets healthy, but also to keep products as cheap as possible and durable enough to sit on non-temperature controlled shelves as longs as possible. After researching and consulting with nutritional professionals Paw Naturaw decided to design diets for omnivorous canines and to incorporate vitamin and mineral supplements in with raw foods to combine the nutritive benefits of both raw schools and scientific schools of thought. Basically, Paw Naturaw left the executive and financial minds out of the formulation process and aimed to design the best diet possible.
3.) Paw Naturaw offers formulation transparency so you know the approximate if not exact amounts of the ingredients used in the products; for ingredient profiles and transparency please see http://www.pawnaturaw.com/analyses.html#beef.
.lightbluetext8{font-family:comic sans ms;color:rgb(255, 255,4.) Paw Naturaw operates with human definitions rather than pet food definitions of meat; terms such as meat hold entirely different meanings in the minds of consumers and in the minds of pet food companies. Some companies include upwards to 18% bone by weight in their frozen raw products and market bone and organs as "meat"; see 95% meat and 5% veggies claims.Additional Value:5.) Paw Naturaw operates with a quadruple bottom line of Pets, People, Planet and Profit. Paw Naturaw values each of these four variables with equal importance with each corporate step we take. Examples: A.) Paw Naturaw purchases live organic chickens, turkeys, and grass fed bison from local, domestic, and documented family farms, humanely transports animals to federally inspected processing facilities, processes animals for human consumption, and ships directly to its facility; B.) Processing of each diet occurs in-house in a temperature controlled room under a HACCP plan collaboratively designed with the USDA at Paw Naturaw's newly erected, FDA registered, USDA certified organic, manufacturing facility built to LEED green specifications in Lake Mills, WI; C.) Paw Naturaw donates 2% of its total net proceeds annually to non-profit organizations benefiting animal companions; D.) Paw Naturaw collaborated with Wasau Packaging and Labelcrafters to introduce the first label in the United States made from PLA, polylactic acid, a film made entirely from corn kernels; E.) When possible Paw Naturaw prints marketing materials on recycled materials with soy ink.
Man's best friend walks the planet as altruistically as any species I know of. Therefore, it is the Paw Naturaw philosophy to feed the most altruistic and nutritionally complete products as appreciation for their relentlessly positive companionship.Paw Naturaw's truth in marketing and embrace of organics began three years before the pet food recalls and will continue to lead the organic charge and to set standards for quality and integrity.
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