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Eco Entrepreneur who co founded Whale Tails Tortilla Chips. Whale Tails Tortilla Chips believes that giving to marine conservation groups is an indispensable piece of a larger strategy for affecting change, and Whale Tails Tortilla Chips was established to encourage, facilitate, and administer exactly that. We want to unify ocean conservation groups to help solve problems within the marine environment , and help build cooperation and dialog at the same time. Whale Tails Tortilla Chips will contribute 10 percent to ocean conservation groups every year. We call this an “ ocean tax”, believing our company has a responsibility to conserve and protect the natural resource that is gives us our air to breathe and our water to drink. We believes this environmental commitment has resulted in our products acceptance and the loyalty of our customers. We also believe the intersection between business and the environment is the most fertile ground for affecting change. Look at anything that you’d consider an important environmental victory over the past 38 years and you’re likely to find that an advocacy group played a key role in making it happen. Activists have the vision and the will to see it through, but they need more resources. Business has the power but they don’t use it well. So the key to more effective change is in aligning these forces. One of the primary objectives of Whale Tails Tortilla Chips is to harness the power of the consumer, and Whale Tails Tortilla Chips and its founders see 10% as an effective tool toward that end. The most important votes we make today are the choices about what we buy and who we buy it from, we are challenged consistently to make meaningful choices. Sometimes there is simply no good option available and sometimes the price premium on that option puts it out of reach for all but a few. A more active and engaged consumer is the most important goal, and the key is to make it easy for the consumer to do the right thing. Whale Tails Tortilla Chips is the best answer to that challenge that I have seen, and that’s why the founders took the risk and started this company. It has enormous potential. Our focus day in and day out until it happens will be to see that we realize that potential. Supporting the product, Whale Tails Tortilla Chips, is a clear demonstration of your commitment to the environment, both internally and externally.