Italian Renaissance

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ITALIAN RENAISSANCE
Everything starts out of a book that is not a book, but is a project: Italian Renaissance created by Kalimera, communication agency, together with Red Publishing, editorial house of Modena.
Italian Renaissance is a collection that gathers together artworks of the most interesting Italian graphic designers and breathes out of the experiences of Kalimera throughout the whole Italian graphic design panorama and the comparison to what is taking place in Europe and around this new world and it’s a new form of expression.
“Italian Renaissance” didn’t remain on a shelf, it became an exposition.
An exposition of the contents of the book in maximised size. An exposition that is not just a static, linear and homogenous, but a togetherness of expositive shapes and disciplines, that blend naturally, because we have always believed that the contamination of the expressions was a source of richness, that the visual disciplines could not be divided from the communication in defined segments, but that super-positioning should be accepted and favoured.
“Italian Renaissance” becomes an event where at the base you find the idea of contamination between media and languages, art and commerce; because we would like to try to carry not a monumental logic, where art and audience have defined roles. We want to promote the movement logic, where design and paper, graphic and curtains , video and interaction are.
Video Opening 2007 - Reggio Emilia
Video IRRS 2007 - Reggio Emilia
Video Otolab 2007 - Reggio Emilia