Since the beginning of the 1960s, the international market for Jägermeister has been expanding rapidly and today accounts for 74% of total sales. Jägermeister is currently distributed in over 70 countries worldwide.
The most important international market is the USA, where Jägermeister has become a cult drink for the younger generation. Italy is currently the second biggest international market, followed by the Netherlands, Scandinavia and Austria. Sales have more than quadrupled in Central and Eastern Europe over the last few years. Today Jägermeister is even available in countries as far away as South Africa, Australia, New Zealand and Japan. Since 2000 Jägermeister has also been produced and bottled under a licensee arrangement in Brazil.
According to an analysis by "Impact International", Jägermeister ranks no. 9 in the Top 100 list of international premium spirits.
Germany is Jägermeister's home country, and Rudi & Ralph dominate the brand communication there. The two stags are the stars of the TV ads and commentators on the German website. Faithful to the German brand claim "ACHTUNG WILD!" (warning - wild!), they have a humorous, mischievous and outspoken way all of their own. The other campaigns in Germany are pretty wild as well: from the Jägerette promotions to fun factor activities such as goal wall shooting and Jägermusic live events... Jägermeister can be experienced almost every day!
Since the 80s, Jägermeister's popularity in Great Britain has also been increasing. Like in the USA, Jägermeister is promoted here by the Jägerettes - the Jägermeister promotion girls. Join the Jägerettes on their promotion tours through the bars and pubs or visit a concert of one of the bands proudly sponsored by Jägermeister.
Well, the name Jägermeister is not easy to pronounce for Spanish people, and initially it will no doubt take some effort to remember it. But once you've tried Jägermeister, you'll never forget it! And if you think remembering the name is a bit of a challenge, then just imagine you had to memorise the 56 herbs in it.... That is how the print campaign encourages Spanish consumers to practice pronouncing and enjoying Jägermeister.
