The Ambassador

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William “Duce” Branch a.k.a. “The Ambassador” is aco-founder and primary spokesperson for the nationally knownChristian rap groupThe Cross Movement which is currently signed with Cross Movement Records (CMR). He is also co-pastor of aninner city church plant ( Epiphany Fellowship ) being launched in North Philadelphia, Pa,USA. Duce also servedfor several years as the president of the non-profitorganization Cross Movement Ministries.
Duce has ministered the Gospelthrough rap and preaching for nearly fifteen (15) years seeking to be a model and amessenger of the gospel’s transforming power especially (but notexclusively) among the hip-hop generations. With a passionatecommitment to the kingdom of Christ as well as a firm belief that faith must integratewith culture, Duce has become known for his devotion to proclaimingJesus Christ to urban contexts, and through urban mediums.
He holds a Bachelors of Science degree inBible fromLancaster Bible College as well as a Masters degree in Theology fromDallas Theological Seminary (DTS). His master’s thesis,Theological Implications of Hip-Hop Culture served as the inspiration for his latestChristian rap audio CD, The Thesis, and laid a much needed foundation for hiscurrent ministry campaign—“hip hop missions.” Duce is married toMichelle and they have four children together.