Restoring our ecosystem while living a lavish lifestyle.
Environmental organizations, celebrities who would like to participate in roundtable discussions, cool sustainable products, and representatives of all media to help to spread the word. The specific targeted demographic for Rock Your Planet! is the college market who represents the next generation whose future is in jeopardy if we do not take active steps to change our present environmental course. We believe this age group is motivated, socially active and open to intelligent input. And, we think that the college and university campus represents a perfect metaphor for the larger community. During these years, this age range is highly influenced, incubating the ideas that will form their attitudes and behavior out in the “real world.†That is why it is so critical to reach them now, and help educate our future community and business leaders in the value of practicing sustainable philosophies. This “Gen Next†is more progressive than past generations, and comprises an audience that is 42 million strong.
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Heroes