Graphic designers have a hand in almost every piece of print that is produced. This gives designers a great advantage to design and produce printed pieces which can benefit the environment. Green design is not just the act of using recycled paper. It is a way of thinking. It is the practice of considering the environment through every step of the design process; from concept to production.
For many designers, the idea of not using the many techniques which can add glitz to a printed piece can be difficult, especially when proposing this to a client. Though this may seem limiting, it invites the challenge for creative and innovative concepts which prove to be highly effective in benefiting the environment. To create environmentally sound print requires a designer with knowledge of what is involved in green design, and the desire to make a difference in reducing the environmental burdens caused by unsustainable print design.
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The following pdf is a guide, meant to inform about green design in print and educate how to practice it. Please feel free to share and use this as a resource.
It is more "green" to share and view this pdf on the computer than to print it out. If you are thinking of sharing this guide with others, please share it by emailing the pdf, or a link to this url. If you are thinking of keeping it for yourself as a resource, please download it, and keep it on your computer to view.--- DOWNLOAD PDF
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