The thirsty.
The Waterboyz, The O.J.s, Peaches, any thing on Apple Records, The Cranberries, Squeeze, ect. Bottles and cans, clap your hands!
Waterworld, Eat Drink Man Woman, Excalibur (its about looking for a cup, perhaps to enjoy some juice), Beetle Juice, Cool Hand Juice, Rebel Without a Juice, Who's Afraid of Virginia Juize, The Juictrix, Run Juice Run, Juice on a Motorcycle, to name a few, too many to list! Ya know?
Books are dry, anti-juice operatives working to subvert the flow of juice. Although one can thirst for knowlege, a thirst that can quenched by a tall glass of book. So I guess its ok to read...if you want to...I guess.