Once upon a time there was a tiny website called myspace.com. And one very special day a dude called Ulrik Ording signed up. Ulrik was a 21 year old drummer from Denmark. He had lived all his life in Aarhus going to school, doing different things and playing all sorts of music.
One day, however, he got an idea. He asked himself: "Why not move to Sweden? In fact, why not move into the middle of nowhere and play music?". And so it happened. He moved to Skurup to study jazz/improvisation at Skurups Folkhögskola.
Anyway, back to myspace.com. He signed up and suddenly he got a friend request. Suddenly he made one himself. Suddenly he got a friend comment. Suddenly he made one himself. Suddenly everybody could see where and when he would be doing a concert. Suddenly he could see where and when other peope would be doing concerts. Suddenly people could hear his music, read his bio, read about his influences, what he sounds like, band members and his lack of record labels.
His life changed and he is now a better, fitter, happier and more productive human being.