667 is a mindset
667 is a battle call
667 must not believe the hype
667 is one step ahead of the devil
667 is urbanwear for extrem and mobile action
When 667 started in 1997 we had no clue about the fashion business.
Our motivation wasn’t to build up a fashion brand; we just played with the idea of how to generate a platform for our complex field of creativity. What we wanted was to create a brand just for us that should appeal to a network of people with different creative thoughts. 667 was born and we started to print the classic 667 t-shirt on a self-built printing machine for a limited number of friends.
The founders of 667 were pioneers in their surroundings, bringing streetart to t-shirts just using their own equipment and know-how. Nowadays, you can say that the 667 brand was born out of a tightly knit team of people with a solid background in graphic design, music, acting, filming and classic motor sports. And still the major value of the 667 network is to keep on reaching personal goals with the interdisciplinary help of the network.
The slogan “one step ahead of the devil†symbolizes the powerful thought of breaking limits in a very positive way. We play with in the foolish surroundings of devilish thoughts and we live to generate a joyful, powerful and unique lifestyle. 667 is not a typical clothing company, 667 is a street fashion brand with its roots in reading the environment and reflecting it in it’s own style. 667 supports different creative projects such as documentary films, movie projects, bands, dj’s and ideas which represent a unique style of searching for limits, always being one step ahead…
Our weapons are the ideas!
Our new windbreaker jacket in collaboration with EastEric will be availiable from August 07 at www.TEAM667.com. It it a limited edition pf 300pcs.
Design by FlyingFortress for 667... Check his own brand at RockawayBear.com
The 667 print workshop.
Making the screen, printing another nice FlyingFortress design on our limited PHANTOM HOODY for JUES.biz, baking the hoody ready to wear it...