.:OLUOYE.COM:.

.:OLU OYE: URBAN*ETHNIC*OPTIMIST*APPAREL:....WAS A THOUGHT INSPIRED BY THE LIKES OF I, OLU-SEGUN OYE-FESOBI. IT WAS A THOUGHT IN WHICH MY CREATIVITY AND PASSION FOR FASHION INSPIRED ME TO CREATE A VIBE OF MY OWN. I WANTED TO EXPRESS MY ARTISTIC ABILITY IN A PHYSICAL FORM THAT WILL ALLOW ME TO EXPAND AND EXPLORE MY SENSE OF ART TO ANOTHER LEVEL AND A NEW GENERATION...IN WHICH LED ME TO THE BIRTH OF MY PERSONAL INDEPENDENT APPAREL LINE, “OLU OYE.”_____________________________________________________ _____ OLU OYE IS NOT A NAME FOR CONFUSION. IT IS A NAME PRONOUNCED FROM NIGERIA’S NATIVE TONGUE, THE LANGUAGE OF YORUBA. IN ACTUALITY OLU MEANING "ALMIGHTY GOD" (SEGUN MEANING "VICTORY") IS THE FIRST THREE LETTERS OF MY MIDDLE NAME “OLUSEGUN.” OYE, MEANING "A TITLE OF A HIGHER BEING (FESOBI MEANING "ARISE TO SUCCESS") IS THE FIRST THREE LETTERS OF MY LAST NAME “OYEFESOBI.” I COMPLETED A SKETCH OF MY NAME IN PRINT AND IN SCRIPT ACCENTING ALL THE VOWELS, SO THE PRONUNCIATION WOULD NEVER BE MISPRONOUNCED. I ALSO WANTED MY NAME ORIGINAL INSTEAD OF USING A COMPUTER GENERATED FONT. IN RESULT BROUGHT ME TO MY DREAM, “OLU OYE.” "...ALMIGHTY GOD GAVE ME VICTORY TO RISE TO SUCCESS!" __________________________________________________________ I THEN DECIDED TO EXPAND MY IDEAS OF APPAREL TO HAVE A MEANING BEHIND THE STYLE..."REP YOUR COUNTRY, BEFORE YOUR CITY!," A BOLD STATEMENT BROUGHT TO LIFE BY OLU OYE HIMSELF. OLU OYE WANTED PEOPLE TO BE CULTURALLY-CONNECTED OF WHERE THEY COME FROM INDIVIDUALLY, YET GLOBALLY FOCUSED ON WHERE WE ARE GOING COLLECTIVELY...DIG DEEP IN YOUR ROOTS AND EMBRACE THE CULTURE. __________________________________________________________ A DREAM OF “OLU OYE” BECAME REALISTIC WHEN BROUGHT INTO THE PROCESS OF PRODUCTION. I BEGAN USING ETHNICALLY-ENHANCED SKETCHES AND CULTURALLY-CONSCIOUS GRAPHICS OF MY OWN TO ADD FLAVOR TO MY DESIGNS. I USE MY HERITAGE TO REPRESENT ME, AND THE NUMBER “OOO” (TRIPLE ZERO) TO REPRESENT MY INITIALS AND TIME OF THE YEAR...2000 AS “OLU OYE” IS BROUGHT TO REALITY. “OLU OYE” “...A THOUGHT, A DREAM, A REALITY!”.: WWW.OLUOYE.COM :. ....