RAY-ZA

THE MAN BEHIND THE MUSIC

They say once in every decade or so, a true star is born and when it comes to the ever competitive world of music, it's his unique style that sets him apart from the rest. Born in Kingston, Jamaica Kemar Lawrence also known as RAY-ZA grew up the unforgiving streets of Olympic Gardens, which he said, "really opened his eyes." Being exposed to the everyday struggles, he ultimately decided to take another direction. He thought he could make a difference, if he did something other than what the ghetto brought to the table.
Soccer and music became his hobbies of choice, but his endless love for music quickly outweighed any aspirations of playing soccer at a competitive level. He recalled being exposed to music from birth, listening to allot of Reggae/Dancehall, and his mom listening to R&B.

While attending one of the most coveted high schools in Jamaica (Calabar High School). He remembers beating drums on whatever he could get his hands on. Which also lead him to being the "Drummer" of class room clashes, where he and his peers use to throw "lyrical punches" at each other. Then he started being more active in music by playing drums at a local church, and even went as far as to join an elite choir group where he perfected his vocal chops. While doing this, his love and respect for music grew even greater, it is an obsession! he exclaimed. Teachers use to ask him if he wanted to become a musician, but as a child not knowing his priorities in life just yet, simply greeted statements of such nature with a smile.

Then at the early age of thirteen years old, he moved to the United States Queens New York, to be exact with his family seeking a better life. Then his passion for music, basically catapulted to higher heights and deeper depths. During this time his uncle, (a producer) seeing his desire to learn more, use to take him to the studios and showed him the basics of music.He then started writing poems of all variation. Soon thereafter he started writing songs, for himself and a couple of his close friends, which advised him to become an artiste and not just a writer.

Meticulously crafting his skills as a prominent lyricist RAY-ZA has his sights on beat making and music production which there is no doubt he will find the same level of success. Producing such riddims as ; Beat Corn-Riddim and Party up-Riddim, he looks to take it up a notch every time he is in the studios.
Truly the chosen one , with his witty trademark "Approach Wid Caution". He is quickly evolving as a force to be reckoned with for many years to come. After all talent does speak for itself, so without further due, the Artist/Writer/Producer and Entertainer. RAY-ZA The Reggaessance Man.