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U.B. is the visionary behind TrueHardCore Entertainment, home of The THC Crew. A group that has been at the forefront of the Miami Movement and paving the way for up and coming 305 artists to follow. A groundbreaking group in every sense of the word, THC has musical output in both the English and Spanish genres. In existence since the early nineties, THC has recently expanded their roster to include several multi-talented artists.Originally comprised of U.B. a.k.a. The Apex, Don Juan, and D.J. Mega Mix, the group has performed at over 300 shows to promote their brand of Rap music. With the recent explosion of the Latin market, the group has shifted its focus towards Spanish Rap while calling themselves The Hispanic Connection. The move has already won THC a new fan base and exposure in several Latin American countries including Puerto Rico, Dominican Republic, Panama, Colombia, Costa Rica, Ecuador, Argentina, Nicaragua, and Mexico. A feature in MAXIM Magazine en Espanol also won over new fans from all over the world. With new group members, Destinee, and Rev, THC continues to pursue their careers in North America as well, performing and promoting their brand of Rap music throughout the United States.With a new focus and direction, U.B. strives to have his organizations brand recognized amongst the first to put out material in both English and Spanish with success. He states, "Although there have been a couple of Latinos in the recording industry that have opened doors for us, I feel that what we are doing is bringing credibility to the art-form and expanding The Culture of Hip-Hop in a positive way." True Indeed.