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Atoosa

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Jen Steele is a fashion assistant &....an Alpha Kitty
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I’m an Alpha Kitty: brave, intuitive, fierce, passionate and…well, yes, weird.Weird is the new normal, haven’t you heard? After all, who wants to be cookie-cutter, anyway? B-O-R-I-N-G. "Le freak c’ést chic" is our motto in the world of Alpha Kitty. We are a celebration of being different…of being individuals…of self expression.
To that point, we love fashion—but Alpha Kitties don’t wear muzzles. (Not even when they’re made of diamonds—that’s so 20th century, dahling.) Alpha Kitties must be heard.
Are you an Alpha Kitty, too? Then…meow, you’re in the right place. I see a herd of stampeding Alpha Kitties painting the world with our unique points of view. Look out, world! Yes, some people should be scared.
Oh, another thing about Alpha Kitties? We’re often planted in the wrong garden when we’re younger. We’re susceptible to being surrounded and underestimated by cookie-cutter people (those damn Beta Cats are like killer weeds!). And sometimes we actually believe their nonsense. (That’s when the herd of stampeding Alpha Kitties comes in handy: to rescue their brainwashed sister.)
The reason you have the Alpha Kitty superpower is because you will need that strength to uproot and replant yourself (ahem— claw your way, if you have to…in a fair and dignified manner, of course…you’re no common kitty! ) into the right garden, so you can be surrounded by other courageous, creative people who know how to appreciate a fellow pioneer. You may have to repeat this process several times in life as you get bigger and stronger, but Pussycat? You are special. You can do it. I have faith in you…in us.
However, this isn’t just about being fierce so you can make the cut on some reality show. You’ve got to contribute to society, Alpha Kitty. God made you a brave dreamer (yes, God—I believe that) because our global community needs you for progress. You are supposed to use whatever real-world skills and talents you have (science? writing? music? whatever!) to bring people together and make the world a better place; a safer place; a more peaceful place. You read the news, sister—we’ve never needed this more. We’ve got a lot of real work ahead of us. But first things first: Let’s recognize ourselves and each other, and let's come together.
So…back to me. What you don’t read in my bio (CLICK HERE) is what we just talked about: that I was born underestimated and had to Alpha Kitty my way to the top. But you should know that being an Alpha Kitty never ends. I still have to Alpha Kitty my way in the direction my intuition says is right. Being an AK is a tough job—but sister? It’s interesting and important. Remember: The world depends on us for progress…and amusement.
In case you can relate:
I was underestimated by my mother...

My family moved to America from Iran in 1975. My beautiful socialite mother was in for the shock of her life when the revolution took place a few years later and we couldn’t get our money out of Iran. I remember her crying at night because my parents couldn’t provide us with many of the things we needed. I remember lying in her bed on one of those nights when I was in grade school. I said, “Mommy, I’ll take care of you one day, and you’ll have everything you’ve ever wanted.” She looked at me and said, “Come on, Atoosa, stop daydreaming.” She didn’t want me to imagine a fancy life for myself and end up disappointed, like she had been. She underestimated me. P.S.: She also thought I was setting myself up for failure when I decided to pursue magazines after college. Lucky for her, she was wrong: Today she drives a Mercedes and has a closet full of every designer she loves to wear. Meow.
underestimated by my teacher...
Tenth grade, chem lab with Mrs. E.: A group of us were working on a project after school. It was a casual setting, so Mrs. E. was asking us about our hopes and ambitions instead of just the periodic chart. I said, "I’m going to be a famous model or magazine editor." True, this was big thinking for our small-town school. But even though there was no official proof, inside I always felt like I was different from everyone else. Despite that confidence, I wasn’t prepared for what she said: “When you come back to reality, tell me what you REALLY want to do.” I felt stupid, for sure, but I just made some face-saving quip and moved the conversation onto someone else. I’m not angry at Mrs. E., I just wish she had been there to see me be the youngest recipient of my high school’s distinguished alumnae award. Though I obviously wasn’t model material, I did pretty well anyway. Meow.
underestimated by my boss...
When I’d had the realization that I wanted to move on from fashion and become involved with the rest of the content in magazines, I was a 25-year-old senior fashion editor and unsure of how to communicate my goals to my bosses. But then, like magic, the perfect opportunity presented itself. Our Editor in Chief and I were driving back to the office from a fashion show. “We need someone on staff to be the editor of this special issue of Cosmo. Who do you think would be good?” she asked me. She was sitting in the backseat of a Town Car, and I was in the front, next to her chauffeur. I remember closing my eyes before I spoke. “How about me?” I asked cheerfully. “Come on! You’re a fashion girl, Atoosa. We need a real editor,” she said. I laughed like I’d said the funniest joke in the world, but only my mouth was smiling. I was crushed. Less than a year later, I would create and become founding Editor in Chief of CosmoGIRL!, Hearst’s very successful entry into the teen space. I didn’t do it alone, I had an awesome team. But together we made the magazine make a profit three years ahead of schedule and won lots of awards and readers along the way. Meow.
and underestimated by my colleague.
A few years ago, when I was still Editor in Chief of Seventeen, the company had asked the editors, publishers and colleagues from all the different divisions to figure out new ways of making money. After all, the Internet was eating into our businesses, and they wanted to make up for the losses with new gains and ideas. So the Seventeen meeting had about 10 different people tossing out their ideas. Most of it was about how to SAVE money, and nothing seemed that exciting. So I said, “How about we have a reality show?” I was so excited about that idea. The guy who was running the meeting (a nice guy—but a total corporate-suit type) didn’t even acknowledge my comment; he just went on to the next idea. Well, by that time the following year, Miss Seventeen had debuted on MTV—and yes, we made a lot of money for the magazine from that little show. Meow.
The bottom line: Never underestimate an Alpha Kitty.
When I decided to leave my job at Hearst magazines to learn more about and create projects online, most of my friends totally supported me. But some of them basically dropped out of my life. They turned up their noses when I told them that I just wanted to talk to my audience on MySpace for awhile. I knew I needed my army of Alpha Kitties behind me for to create the next movement in media. So thanks for being there for me even though I left that great job—and the place we met!
I’ve often been asked what I want to say to the haters in my life. The truth? I just want to say thank you. Because every single one of them has made me stronger and helped push me to get my voice out there. (Uh…I sound like Christina Aguilera—but whatever, she’s right! Plus, she’s also an Alpha Kitty.)
I believe in turning negatives into positives. I believe that people can go from living ordinary to extraordinary lives. I don’t believe that I am any different than anyone else out there, yet I’ve managed to make every one of my dreams come true. And PS: As I type this note, I’ve leaped off another mountain and have faith that my parachute will open. I’m not sure exactly where I’ll land, but come on—isn’t that what makes life FUN AND EXCITING?
Alpha Kitties make their dreams come true…and they look good and have fun while they’re doing it. What more could a girl want?
Meow.

My Interests


Want to read about me?
1)Alpha Kitty in the NY Times!
2) Atoosa Article in Business Week
3) Atoosa Article in NY Review of Magazines

Astrologyzone
Rollercoasters
Cats
Billy's Bakery cupcakes
The NY Post
JG Melon hamburgers
Black Calla Lilies
i-D Magazine
Pop Magazine
Plastique Magazine
New York Magazine
Sugar-free Red Bull
Diptyque candles in Baies
Blue cotton candy
East Hampton winters
Jeffree Star

I'd like to meet:

Al Gore, The Sopranos' James Gandolfini, Chris Rock, Rosie O'Donnell and Alec Baldwin (The love of my life).

Music:

Imogen Heap
The Killers
Damien Rice
Gwen Stefani
The Fray
Dirtie Blonde
Christina Aguilera
Pink

Movies:

Alpha Dog
The Last Kiss
Don't Look Now
Capturing The Friedmans

Television:

Entourage
The Sopranos
24
HBO Documentaries

Books:

Valley of the Dolls
Never Let Me Go
We Were Orphans
The Alchemist
The Prophet
All Sark Books
All Pablo Neruda Poetry

Heroes:

Visit the Alpha Kitties Unite group!


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Alpha Kitty?

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Famous Alpha Kitties

(message me with your additions!)
    Angelina Jolie Arianna Huffington Audrey Hepburn Billy Mann (Oh yes, boys can be AKs too!) Bjork Bono Christina Aguilera Chris Rock Cyndi Lauper Donna Karan Eleanor Roosevelt Elizabeth Taylor Ellen DeGeneres Frida Kahlo Gerry Laybourne George Clooney Gloria Steinem Gwen Stefani Harry Windsor Helen Gurley Brown Hilary Duff Iman Jane Pratt Jennifer Hudson Jim Carrey Joan of Arc Jon Stewart Justin Timberlake Katie Couric Kelly Clarkson Kimora Lee Simmons Kylie Minogue Laurie David Liz Claiborne Madonna Mandy Moore Mariah Carey Marianne Williamson Marie Curie Martha Stewart Mukhtar Mai Natalie Portman Oprah Winfrey Pink Princess Diana Rosa Parks Rosie O’Donnell Salma Hayek Sofia Coppola Sheryl Crow Shirin Ebadi Spice Girls Tina Turner Tyra Banks William Windsor

My Blog

Abortion as art??

hey!I know I haven't been around much - but when Emily T. told me about this story, I just had to share it with you.Listen to what this senior at Yale is doing for her art project:"a documentation of ...
Posted by Atoosa on Thu, 17 Apr 2008 02:25:00 PST

What do you think about JuicyCampus??

Hey! So, have you heard of Juicy Campus? The college gossip blog? It's a place where you can anonymously post gossip about people at your school. It's the topic of the latest Alpha Kitty panel on the...
Posted by Atoosa on Sun, 02 Mar 2008 07:50:00 PST

My big news...

Hey!How are you?? Hope 2008 has been treating you like the Queen that you are.I've been totally M.I.A, I know. Well...it's because I have some news - Check out this video HERE - mine is the first one ...
Posted by Atoosa on Fri, 22 Feb 2008 01:53:00 PST

HAPPY NEW YEAR!

hey! Happy New Year, gorgeous. My friend Jen Steele sent me the following email the other day and it reminded me of you: Can you send me one thing you learned in 2007, significant or simple. ...
Posted by Atoosa on Wed, 02 Jan 2008 10:38:00 PST

Advice to prevent future tragedies?

hey... My heart goes out to everyone who has been affected by the tragedy in Omaha. In case you don't know what I'm referring to, read this. As with Virginia Tech, everyone's wondering and speculating...
Posted by Atoosa on Thu, 06 Dec 2007 12:15:00 PST

Hair advice!

hey! Just saw this video and thought you guys may be able to give Minnie Fay some advice. What do YOU think she should do? I always count on your advice, and I know she will appreciate it to...
Posted by Atoosa on Wed, 05 Dec 2007 08:46:00 PST

Is this sacrilegious??

HEY!Check out this video and let me know what you think: Does he totally offend...or inspire you? Always love hearing what you think so let me know. Me? I WORSHIP at the Andre J altar...;) Ha...
Posted by Atoosa on Fri, 30 Nov 2007 03:29:00 PST

Do you think she made the right decision?? Let me know!

hey!When Jen Steele won MTV's Miss Seventeen a few years ago, there was a part of her that wanted to explore the whole reality show star thing. She thought about moving to NYC and taking her chance at...
Posted by Atoosa on Fri, 30 Nov 2007 07:31:00 PST

Is Jeffree Star stupid or what?

hey!I admit - I used to love Jeffree Star. Clearly I was blinded by the cute pink hair and "Louis Vuitton" song. Have you seen this video? How stupid and racist!! Let me know what you think....
Posted by Atoosa on Thu, 08 Nov 2007 06:53:00 PST

Does anyone "date" anymore - or just "hook up"?

hey!So I'm working on a tv segment and I wanted your help. Some studies have come out (and the Wall St. Journal is coming out with a big article) that teenagers no longer go on actual dates - and they...
Posted by Atoosa on Thu, 01 Nov 2007 06:02:00 PST