Big it Up – Thanks to all that came out and made the Big It Up 10th Anniversary a huge success. The fundraiser was big and allowed us to raise several thousand dollars to buy the much needed equipment for BIU's community arts initiative "Shoot With This."
Many thanks for helping support the planting of this seed!.
Big It Up Toronto's hip hatter and the selected brand for those who love the best hats! We got em'!Big It Up grew out of the streets of Toronto, Canada and came into being in the summer of 1996, the result of a unique collaboration. A group of friends got together. Tired of the same old same old, we were fed up with the mediocrity of so much of what was on the market. Just too many second-rate goods that reflected second-rate thinking and a lack of respect for a public that deserves better. We recognized in ourselves a yearning for quality and we knew that if we felt that way, then others must too. We knew that if people saw quality, they’d respond to it, they’d respect it, be proud of it, they’d "big it up."