Bringing it back...
To designing garments with style and sophistication for the lifestyle of the image setters. Embodying the power and intrguing beauty of the city. Where our minds go beyond the realm of typical thinking, we welcome the rebirth of innovation. Born from a mission and transformed into a style driven brand, a movement in fashion was born. This is the essence of DEDAN.
In 1999, DEDAN was formed to provide quality, functional apparel fitting the urban lifestyle while at work or relaxing afterwards. We are sensitive to the look and feel of our apparel. We strive to provide the best possible value to our customers who care about quality and fashionable apparel and we want every dollar spent with us to be well spent.Â
Other urban apparel designers seem to be focusing on the fickle part of the market that focuses on trendy clothing creating a high beta industry. Our reason for being in business is to produce and distribute apparel for the typical urban man and woman who are not running after trendy clothing but after quality, creative, respectable apparel. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate the owners and investors for their money and risk.
