During the late eighties, acid house was kicking off around the Mediterranean. Hooked, Max would get the local record shop to order in the more obscure labels. His second love was technology, and he spent considerable time inventing electrical gadgets, or taking his sisters radio apart to put back together.
A born entrepreneur, he got his first paid gig at 12. He also got his own show on the local station, Radio Therapy. Soon though, he was to return to his native country, and Gothenburg.
Whilst working at the citys University of Journalism, Max started organising raves with a friend, Samuel L. Session, who introduced him to techno, which hed previously considered a bit weird. For four years he threw illegal raves that repeatedly made the front page of the local paper, but when 2000 people regularly turned up the police came calling. After spending a month in prison following a raid, Max called it a day, but the money from the parties had been going towards production equipment and financing his own label. By age 21, he was playing clubs with Carl Cox and Laurent Garnier. During this time includes over 30 releases on various underground labels under diffirent aliases and the highly acclaimed artist album, Swedish Workout, and his remixes for Faithless, Moloko, George Michael and Jean Jacques Smoothie ensured him further dancefloor appeal in the following years.
But, ever experimental, he decided it was time to try something different. So in 98 Max moved over to London to work closer to the music industry, he then was signed to Sony Music with the band Fused for three years, but before splitting, Fused released some devastatingly uplifting house tracks including Saving Mary and Terror, which appeared as the finale on the revered Danny Tenaglia Back To Basics album, standing out for its sheer production values.
The next project was Glider, it made only one release on Multiply/Telstar with the track Riding High before the company went under oh dear...
In 2003, with no commercial pressure or expectations, Max and Simon Marlin joined forces as an production outfit and The Shapeshifters was born. They consequently spent many nights holed up in Maxs studio in west London, where theyd sit down testing out new bits of kit and experimenting with different sounds and creating the No.1 record Lolas Theme At the same time another baby was born: Nocturnal Groove with Simons wife Lola, and the first release on the label was Lolas Theme
The only thing hes done up to this moment during the time with The Shapeshifters is; Poker Pets Lovin You released with Nocturnal Groove / Positiva, together with hes Swedish mate Carl Ryden.
So today Max is a very busy boy working mainly together with Simon, his partner in The Shapeshifters
Thanks for taking youre time in reading myspace and I hope that you enjoyed it!
All the best
For more info on Max Reich releases go to:
Max Reich @discogs
The Shapeshifters/Shape:UK @Myspace
Poker Pets