Elis Pacheco, the son of Johnny Pacheco , the founding father of modern day Salsa and a 13 time Grammy award nominee, has always had some big shoes to fill. However, despite the comparisons and expectations, Elis never wavered in his desire to pursue his own dreams and set his own goals. In 1985 he fulfilled a dream and became a club DJ in Miami. In 1987 he began collaborating in the studio, writing songs and producing for local talent.
  Like his father, Elis was blessed with the ability to play various instruments, and to read and write music. Along with his production partner at the time, Tolga Katas, Elis scored numerous successes producing for the likes of Stevie B, Brenda K Starr, George Lamond, Red Man & Method Man, Brand Nubian and others. After scoring numerous gold records for his production work, Elis started a management company, Pay Up Entertainment, with long time family friend Mickey Bentson. Pay Up Entertainment achieved great success developing the careers of Fat Joe, Ice T, Big Pun and others.
Elis was one of the catalysts in developing the niche of Urban Latino marketing and recognizing the second generation Latino. Artists such as Jennifer Lopez, Ricky Martin and Shakira have all benefited enormously from their affiliation with him and his company Dedos Marketing Group. Elis now heads the leading Digital Media and Marketing company Digital Launch Marketing Group, digitallaunch.com Having a client roster consisting of Frankie J, Shakira, Beyonce, Carlos Santana, Baby Bash, Jennifer Lopez, etc. and many corporate clients as well.