From a small central Texas town located about an hour from Houston, an optimistic teenager began cultivating her ambitions of a career in the entertainment industry.
A child of the 80’s, Keetria grew up in Bryan where she developed a keen interest in music, fashion and film when she was just 8 years old -- frequently recreating songs on her Yamaha Keyboard, sewing together fabric or acting as the host of Yo! MTV Raps. In middle school she often hung out with childhood friends and wrote raps along with participating in a few school talent shows where she would show off her comedic side. In 1996, a college day trip in Atlanta landed Keetria and a couple of friends in the offices of Rowdy Records; It was at that moment she was able to appreciate the entire aspect of being an entrepreneur in the entertainment industry.
Frequently recognized as creative and artistic Keetria later begin writing and developing short story film concepts and comedy scripts. After moving to Dallas in 2001, Keetria along with her younger sister Whitney she shot a comedic pilot coined “Victim, Victim†where she hilariously recreated the music videos of various artists. The once self-declared couch potato continued to write and begin expanding her network; She landed several internship positions with local entertainment publications where she quickly learned the fundamentals of entertainment writing.
As a senior at the University of Texas in Arlington she founded HyPursuit Inc, an entertainment marketing, management and publicity agency which was initially transformed from an online entertainment and music editorial column dedicated to assisting indie artists. Shortly after she met her business partner Mike Coates who had been balancing his career with the European based companies Edutainment, Cazawa and A&M Entertainment.
Together the two launched A&M’s offices in the United States and combined a series of new business concepts and ideas which fueled the creation of several ventures such as Walletstar Financial, Us In Italy and Rock This!
Along with the new ventures, Keetria’s upcoming plans include a fiery mixtape project and an online comedy series & short stories column.
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