For every chancer and charlatan in clubland jumping on a bandwagon or peddling dirge, there’s a passionate promoter who lives and breathes music, endlessly searching for the right DJs and the most exciting sound on the scene - a story of genuine pioneering. Nicole Moudaber is one of these stories. Nicole spearheads Soundworx, one of the longest running nights (5 years and counting) at legendary London club Turnmills, dubbed (the best backroom in London by DJ Magazine). Born of a love for the underground, the night has showcased emerging talents from around the world alongside stellar global names. The uber-backroom has become the main attraction for true clubbers looking for a night of dirty, addictive beats, and the atmosphere buzzes with a vibe of excitement and potential discovery.
Heard it all before? Ask their DJs who come back time and time again... 2006 has hosted King Unique, Tony Thomas, Rene Amesz (NL), DJ F.E.X (Paris), Peace Division, Chus & Ceballos (Spain), Pete Heller (UK), Steve Porter (US), OMID 16B, D. Ramirez, James Mowbray (Soundworx Resident), to name but a few. Even Pete Tong has been known to finish his set in the main room and drop into Soundworx to check out who’s manning the decks, and the hot new sounds they’re responsible for.
Nicole has racked up many firsts  the first person to put on a tribal night at Ministry of Sound, the first agency to book and promote (The Iberican sound) that has taken Spanish dance music to a new level and made stars of DJs like Chus and Ceballos, Dr Kucho and Wally Lopez  through her World Beats agency www.worldbeatsonline.com. But her story began in her homeland of Lebanon  where Nicole became the first person to bring dance music to Beirut and provide big name DJs with a taste of the Middle East. Hosting an unforgettable party between a bombed out mosque and a church, Nicole proved that dance music had the power to unite, an ideology that’s become all the more relevant throughout the years. Upon moving to London she ran Southeast Recordings, which became home to artists like T-Total, Christian Hornbostel and Tom Stephan.
“I fell in love with house music in NY back in 1989, hearing Junior Vasquez and Danny Tenaglia†says Nicole. Since then I’ve travelled the world chasing the best parties, from Paris to Madrid, Amsterdam, NY, LA, London, Ibiza and beyond. Now Nicole has begun producing under the moniker Prime 33, along with Astrid Suryanto. The pair first met in Miami while Astrid was working with New York house legend Victor Calderone and Nicole was organising Victor’s DJ bookings. It’s an obvious move for someone with such a good ear for future sounds - so much so that seminal label React Music recruited her to scout as an A&R, signing projects such as the must-have summer compilation Cafe Mambo from Pete Gooding.
Whatever the latest opinion is on dance music, whatever happens in the charts, you can look to Nicole’s output for the true sprit of dance music  always original, always underground, always passionate. Dance music’s dead? Long live the underground. Sally Learmouth
WWW.TURNMILLS.CO.UK
WWW.WORLDBEATSONLINE.COM
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