VESA

Kjeldron — character, inspiration — is fashion's nutty boy: always dressed perfectly in an outrageous hat, couture duds, painfully high stiletto heels; his lips are always fuchsia, scarlet, aubergine, and richly so. He works formally in a variety of industry jobs, starting as visual merchandiser/toilet boy at Diesel and also serving as style editor and fashion illustrator of innumerable Finnish fashion magazines. He serves less formally as muse to and champion of some of today's greatest talents: Pietari Kaakkomäki drews his vile inspiration from Kjeldron's extravagant, jolie laide persona, and La Perse, Helsinki's monthly top club night, happens with Kjeldron in mind. But, above all he loves fashion. Kjeldron is known for that, for his flair, his wit, his generosity of spirit, his style.

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