Music magnet Orlando R. McGhee has coined the phrase 'Nothing is achieved without hard work'. Born just outside of Atlanta in Augusta, GA, this graduate of the historical Hampton University, got his foot in the door of the music industry by becoming a college rep for Loud Records (1993 -1995) where he worked on projects for hip-hop legends such as Fat Joe, Wu Tang Clan, and Mobb Deep. Loud Records took notice and hired him as the Southeast Lifestyle Promotions Manager.After college Orlando returned to the south's hip hop mecca and immediately approached the company that was making the most noise in Atlanta, Organized Noize.By obtaining a brief internship, he was allowed to show Organized Noize what he had to offer. He was soon hired on as Director of Promotions. From this position, he spearheaded promotional efforts for the likes of Kilo Ali, The Witchdoctor, Cool Breeze, and Lil Will.When Organized Noize decided to focus more on their production and closed the label, Orlando changed gears, and went into politics. He became Special Assistant to the Chief Operating Officer for the City of Atlanta, and worked at the mayor's office during the final three years of Mayor Bill Campbell's Administration. This incredible experience taught Orlando the intricacies of city politics and contributed to his well-rounded business expertise.
In 2001 the creation of Seventy-2 Music Consulting, an entertainment consulting firm emerged. The firm encompasses services such as marketing, promotions, A&R, publishing deals, and management. Seventy-2 Music Consulting's past and present clients include corporate and entertainment heavyweights such as Reebok, Akademiks, Sprint, Organized Noize, TVT Records, Lil Jon's BME Recordings, Roc-a-fella, Columbia, and Lil Jon's BME Recordings, Outkast's Purple Ribbon Entertainment and Aquemini Records, as well as one of the most sought after DJ associations in Atlanta, The Aphilliates. Orlando also gives meaning to the word 'multi-tasking' as he currently serves as Director of A&R for Warner Bros. Records.Orlando attributes his success to his intense work ethic, talent and ablilty to connect people and spot talent. Admiring revolutionaries such as Che Guaevara and Kofi Amnan, Orlando believes in setting yourself apart from the rest to get things done. His advice to all up and coming entrepreneurs is to 'Pay your dues' and 'Learn your craft.' Orlando currently resides in Atlanta, GA with his wife and daughter.
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