b.a.b.e.

breast awareness benefits everyone
babefoundation.org

The b.a.b.e. Approach
Why We are Different

At b.a.b.e. we don’t ignore the issue of breasts as sex objects; we embrace it.
b.a.b.e. works with the most successful supporters of breasts, men, as its primary source of funding and support.
b.a.b.e. is the only advocacy organization working to create a team of non-traditional sponsors and supporters in the fight against breast cancer.

Visit b.a.b.e.’s booths at:

Erotica LA – June 22-24, 2007
LA Convention Center, Los Angeles, California
Meet Taylor Wane, Sunny Lane & More Stars!

b.a.b.e.’s story

“There is enough sadness around this disease. I wanted to do something that would bring some fun, some joy and light, and sex! I wanted to get in touch with people who seem to like breasts the most, which frankly, are men.”
b.a.b.e. founder Marcia Hrichison has spent 20 years working in the entertainment and music industries.

In January of 2001, she was diagnosed with breast cancer.

Two months later, days after she produced “Backstage at the GRAMMYs” Marcia underwent a mastectomy, and chemotherapy.

She also did a lot of research.
Breast cancer fundraising activities and items
were NOT sexy:
pink kitchen appliances, pink scarves, pink bracelets,
pink cookbooks, pink bears.
Photos from fundraising events were filled
with the triumphant faces of women.

Women. Where were the men?
Breast cancer attacks breasts.
Who appreciates breasts more than men?Marcia had an epiphany. This is about breasts.Breasts are Sexy.
Breasts are Beautiful.
Let’s Keep Breasts Bouncing.
Let’s Get Men Involved!One in every eight woman will develop breast cancer,
and a woman is diagnosed every three minutes.
Think about that statistic when you’re in a restaurant,
at the office, or watching a movie filled with women.
Think about it for your girlfriend, your wife, your daughter,
your sister, or your favorite porn star.
b.a.b.e. is a non-profit advocacy organization dedicated to furthering awareness about breast cancer, changing people’s perceptions of the disease, and supporting those researchers working to eliminate breast cancer as a life-threatening disease. b.a.b.e. is a registered 501 (C) (3)

To know is to live. â„¢

b.a.b.e. is committed to funding breast cancer research and educational programs, especially in the areas of early detection and prevention.
The Facts About BreastsOne in every eight woman will develop breast cancer.
Every three minutes a woman in the US is diagnosed with breast cancer.
There are over two million women living in the United States who have been diagnosed with and treated for breast cancer.
41,000 women – 110 each day – are expected to die from breast cancer during 2006.
By the time cancer is diagnosed, it has already been present for six to ten years.
The breast is the leading cancer site among American women.
Breast cancer is a ‘younger woman’s” disease: approximately 11,000 women under the age of 40 will be diagnosed with breast cancer in 2006, and close to 1,300 will die.
Younger women’s cancers are generally more aggressive and result in lower survival rates.
One in eight women. Think about that statistic the next time you’re in a restaurant, at the office, or watching a movie filled with women.
babefoundation.org
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