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Jefe Clothing

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(heh'-feh) n.
1. A leader, ruler, head of an organization, group, or establishment.
2. El mero mero, the big boss, the chief, H.N.I.C., numero uno, the man,
el mas chingon, the don.
3. Highest in rank or authority.
4. Most important, or morst eminent.

JEFE clothing has arrived to fill the void in the urban market, by offering a Latin, cross cultural, street savvy style, bringing a new identity and representation. Inspiration is derived from everything from urban street culture, to nostalgic gangster films and religious icons. JEFE clothing crosses all ethnic boundaries by giving respect to legends of today's and yesterday's culture.

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