Known for his magnetic personality, witty realism,incredible wordplay and distinctive voice, Serius Jones is planting his seed in the musicindustry. The New Jersey born emcee is set to unleash his distinctive sound onto the world. Hisrepertoire includes obliterating unsuspecting victims in lyrical battles and cultivatingground-breaking music. After twelve consecutive victories, Jones captured The Fight Klub’sAllHipHop.com 2005 Battle Championship and cash purse by defeating the reigning Fight Klubchamp. This was a wake up call to the new generation of emcees, and to the music industry as awhole.
Serius discovered the power of his words and true talent for captivating a crowd while huddledin playful neighborhood ciphers. After entering a freestyle battle as a dare, Jones caught theeye of now multi-platinum producer Needlz, who noted the young emcee’s insatiable passion, broadappeal, and unparalleled charisma. Needlz decided to support Serius’ talent with productionresources, however, on a cold Harlem night Jones was arrested and incarcerated on weaponscharges, temporarily derailing his plans for success.
After his release, Serius became relentless in his approach to breaking into the music industry.Setting out to develop the dimension of his unique sound, he has been collaborating withplatinum producer Needlz (Ludacris, 50 Cent, Game, Young Buck, Cassidy), Buckwild (Jay-Z,Notorious B.I.G, etc…) and many others. “Serius is an amazing artist to work with,†Needlzbeams. “He is a funny, charismatic, approachable guy that is always coming up with new ideas andconcepts that the average person would never think of. It’s rare to work with someone that has apersonality so transparent through their music.â€
He was officially signed to Disturbing Tha Peace/ Def Jam Recordings in January 2007 with amulti-million dollar contract and continued building his vision day by day, as his fan-baseexpands within the “Life Is Serius†movement. Serius has since recorded over 100 songs for hisdebut release “Life Is Serius,†an epic journey through his vigorous life. Grammy Award winningrecording artist and founder of DTP, Ludacris along with executives Chaka Zulu and Jeff Dixonwere unable to catapult the dynamic talent of the young emcee. "I feel that Serius is capable ofchanging the game as we know it," said Chaka. "He is battle-proven, but not limited to being abattle rapper. His approach to Hip Hop is refreshing and challenging, and it's no holds barred.'07 is gonna be serious for Hip Hop... pun intended." With the completion of King Me: TheOfficial Street Album, and battle stripes under his moniker, “Mister Uptop†was ready to bringhis music to the national front. When DTP severed ties with its long partnered label DefJamalong with other complications Serius' national release was delayed. Determined to share hisstory with the world, Serius wrote and directed his own epic "Motion Picture" depicting the riseof the young rapstar from a gifted child, recorded a sountrack and also is releasing his ownindependent project Serius Bizness.. According to Serius "Overcoming obstacles and winningregardless of the greatest challenges life throws at you is what makes a real champion." Chuuch!Stay in tune with the movement!!!
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