lu·rid(adj)
1. horrifying or shocking: sensational and shocking, with graphic details of horror, devastation, or violence2. unattractively bright: of a sickeningly intense brightness or boldness of color
a lurid green3. glowing unnaturally: glowing with an unnaturally vivid brightness4. pallid: with a pale sickly complexion[Mid-17th century. Latin luridus "pale yellow, ghastly"]