Welcome to Rookie Card RecordsThis is the online home of the most elite independent record label in existence. Although we have no money, and a small staff that is divided geographically by thousands of miles we have managed to put out a handful of quality EPs over the last few years with many more on the way.
Rookie Card Records believes that too many bands put out needlessly lengthy albums at the expense of the listener. Too many good full-length albums (LPs) out there could have been made into one or two great EPs. That's why at RCR we release only EPs; usually ranging in length from one to seven songs per CD.
We also believe that music (namely rock music) has been suffering from a serious void of diversity lately. We are disgusted by the people that we meet who say 'I listen to EVERYTHING' when in reality they listen "Alternative Rock" and "Classic Rock" radio. The bands on our label range from delicately quiet to ear-rapingly loud. Our artists play structured songs and free-form freakouts. Some of the music is serious and some of it is an extension of our bizarre sense of humor. All of it is heartfelt and original and every member of every one of our bands believes in each other's talents and encourages them to succeed. But at Rookie Card success is not defined by album sales.
We do this because we love to do it, we never expect to make a profit on a release or even to make money at all. The people involved with this label have known eachother for years and value the strong connections that we have forged through music and through absolute fucking weirdness.
Rookie Card Records was founded by Mark Palmer (alias: Fresh Kid Ice, Bat Mattingly), Aaron James Gershman (alias: aaron.spacemuseum, My Black Dad), Pete Jackson (alias: Korgan Kenbott) and Kevin Fleming (alias: Fleance, Bleed, Flolico, Flipper, Little Boy Head, Mini Matlock, Tyrone Mall McAll McAll spelled Spin EZ-Rider, Flatbed, Zipper, Floss, Bird Killer, Fallopian Tube, Strem, Flaplog, Fleece, Flask, Flamingo).
