RIVAL N POPS hip hop specialist

Single “Pharaoh” lording it over indie electronica sceneLos Angeles, CA – “Pharaoh” is quickly establishing itself as a leading piece of electronic composition. Rival N Pops, the artist behind this smashing single, is promising to give a new edge to the world of electronic music with the release of our new album “Paper/Rock/Scissors.” Rival N Pops’ canon of songs is marked by its diversity of styles but unity of vision. Rival N Pops embraces with equal fervor such diverse flavors as hip-hop, club, chillout and downtempo, as well as soundtrack music designed for film, games and television. “Pharaoh” is an attitude-packed serving of Rival N Pops’ mastery of the hip-hop genre. The vocals on the track have impeccable flow and the song rivets with engaging lyrical content. Musically, the music displays Rival N Pops’ fine understanding of the staples of hip-hop while also tossing in distinctive electronica elements that set the song aside as definitively that of Rival N Pops. Rival N Pops has made a mark, having nabbed Best Production honors in the Music Aid Awards for his “Sense of Heaven” album. The artist’s broad genre interests make Rival N Pop one of the electronica scenes more prolific artists. An invisible umbilical keeps Rival N Pops from straying too far from the studio. New music is always coming out. Gigs are in the works for 2008 and Rival N Pops’ release schedule is busy, as well. “On the hip-hop side, we have finished our second album, called ‘Paper/Rock/Scissors.’” Plus, a chillout album named, appropriately enough, “Chilling Out” – a collaboration with Mr. McLee – is also completed. Rival N Pops is currently working with A&R Select, the world’s leading independent artist development firm, based out of Los Angeles, CA. More information is available by visiting www.myspace.com/rivalpops and www.arselect.com.