With a seemingly endless supply of gifted and diligent stars, the UK urban music scene commands massive support and respect from its followers. Inspired by this flourishing scene and its infinite potential, two urban music pioneers came together with the realisation that here lay a vast untapped and captive market for urban fashion which was yet to be exploited. Thus, in 2004, the Streetz Iz Watchin clothing label was born.
THE LABELTL, music manager to some of the biggest names in the game and now you could call him an entrepreneur, and with DJ Invisible, Radio 1 DJ and TV presenter or shall we say a international TV personality. With both Combining their veritable knowledge and understanding of the scene to develop and design a clothing line that would capture both the aspirational values and reality of urban culture. Of course what more fitting name would reflect this than the infamous Al Pacino phrase "Streetz Iz Watchin...".
THE BRAND
Through careful product placement along with continuous support from an ever increasing list of celebrity fans - high profile footballers Wayne Roony and didier Drogba, UK urban music heavyweights the So Solid Crew, Kano and Klashnekoff and US stars Kanye West, Young Jeezy "This is why i'm hot" MIMMS and T.I. are to name but a few. Streetz Iz Watchin is now, without question, the uniform of choice for urban Britain. The label' s trademark menacing eyes can be seen on T-Shirts, hoody's and crew neck tops, jackets, bags and New Era Ltd produced caps which sell up and down the country. Plus with the Streetz brand selling so well in the U.S and Europe at the moment, and with demand at such an exciting high, the phase 3 range which will introduce the long awaited Streetz trainers and the new S.I.W range, which is set to hit even more stores than before in the New Year.
THE VISIONStreetz Iz Watchin has brought to the UK fashion industry what it has for so long been missing - innovative, original, high quality and most importantly relevant clothing for today' s urban generation. To look to the astounding response of the UK market, is to realise that Streetz iz Watchin is more than just a brand; it represents and expresses a lifestyle that can be found in every country in the world. It is this founding universality, which will ensure that the Streetz Iz Watchin label continues it's domination of urban clothing markets across the globe.