Much Preferred Customers consist of founding members Kyle McGill and David Cook, with a little help from their talented friend Tafari Davis. Their story begins in the fall of 2004, born out of a shared fondness for The Beatles. It was around this time they recall playing together for the first time, jamming their way through Norwegian Wood. And from that point on, they would frequently practice together, sharing their new tunes with one another. It would not be until two years later that they would formally create what is now known as Much Preferred Customers.
Kyle McGill, who started playing guitar at age twelve, had grown up in a very musical environment. His father, who has written over two hundred songs to this date, was a naturally gifted singer, and a very prolific songwriter. Much of Kyle's inspiration stems from his own father's music, which he was raised on.
But it wasn't until age sixteen that Kyle really started to take writing seriously, that is, when he discovered Elliott Smith. It was Elliott who really showed him that you can write a pop song, but still make it complex and intriguing. It was around this time that Kyle had written one of his first songs titled So Sorry, which had placed him fifth in an Ontario songwriting contest.
Over the years Kyle has learned to really hone his craft, by writing a song that is pleasant to the common ear, but remains interesting to even the most accomplished of writers. It is Kyle's long term goal to bring an interesting and original sound to today's pop music, mixing a bit of the past with the present.
