Civilization Of Beer

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Mission of Civilization of Beer

The mission of Civilization of Beer is to promote, through education and appreciation, the responsible enjoyment of high quality, craft beer in the context of our rapidly changing culinary landscape.

Goals of Civilization of Beer

To close the gap between wine studies and beer studies in the professional culinary community and return beer to its proper place at the American table.
To provide educational and entertaining materials, beers, resources, and event services to the private and corporate sectors for a profit.
To operate for the public good, act philanthropically, and partner with those who promote socially responsible and environmentally sustainable practices.

Services of Civilization of Beer

The culinary professional division provides wholesale and brewery representatives, retail servers, and culinary students with a working knowledge of beer ingredients, styles, brewing processes, menu building, draught service diagnostics, and proven sales strategy. The underlying theme through these areas of study is the creation of an environment where high quality beer, when properly sold through education and appreciation, is profitable and valuable to the culinary professional.
The private and corporate events division provides services such as tutored tasting, beer pairing dinners, sampling events and parties, team building exercises, outings, and seminars. These situations are orchestrated in an entertaining way and teach guests about ingredients, styles, and food pairing while providing insight and perspective on the rich history and social significance of beer.
The restaurant and bar assessment division provides fully implemented beer programs including menu building, vertical pricing scenarios, incentive and accreditation programs, wholesaler relations, draught system install and diagnostics and all other aspects of beer sales and service.

Contacting Civilization of Beer

Civilization of Beer Inc.
PO Box 269
Pine Island, NY 10969
www.civilizationofbeer.com

Testimonals

“Sam Merritt has been a student of beer for as long as I have known him and he has learned his lessons well. Sam has a great passion for this wonderful, inexpensive beverage and it comes across in his informative, and fun, presentations”
-Steve Hindy
cofounder, Brooklyn Brewery and coauthor of BEER SCHOOL
“Above all, Sam is conscious of who his audience is, and has a great way of educating without lecturing, so that the knowledge is passed on in a fun, playful and interactive manner. Beer education, like many areas of culinary education, is all about the tasting. I feel that Sam has always encouraged people to trust their gut, go with what they like, and reminded people that sometimes the best beverage pairing with food is beer not wine.”
-Chris Murphy
General Manager Café’ 2 Museum of Modern Art, New York City
"Sam's insight and passion for Beer is unparalleled. He has a tremendous gift of guidance and hospitality which make for an amazing learning experience. You will never approach beer the same way after one heartfelt talk with Sammy."
-Eric “Bubba” Gabrinowitz
Sous Chef, Union Square Café, New York City
“Sam Merritt is a huge advocate for Rocking the Boat. He got the Brooklyn Brewery to donate not just their great space for a Rocking the Boat fundraising event at the Brooklyn Brewery, but also got us three and a half hours of FREE Brooklyn Brewery beer on tap! It doesn't get any better than that! This meant that we had a fantastic party that people are still talking about and raised over $5,000 to support our traditional wooden boatbuilding and on-water education programs for high school kids in the South Bronx. We are incredibly grateful for all of Sam's support and generosity and look forward to continue to work with him in the future.”
-Adam Green
President, Rocking the Boat, non-profit
www.rockingtheboat.org
"Working with Sam on our fourth annual Iron Skillet Cook Off was one great surprise after another. Not only did Sam champion our cause and donate the beer for the evening, he took the time to match the appropriate brew with our dishes, work with our team on the floor plan and then hop on stage at the event to spark an impromptu, live auction offering a party at Brooklyn Brewery. If all of that weren't enough, Sam hosted the final three bidders increasing our donations three fold. The man has passions for his beer and his community."
-Lisa Orloff
Founder and Executive Director
World Cares Center Inc.
www.worldcares.org