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TOUR:SMART

toursmart

About Me

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TOUR:SMART TOUR DATES


Wednesday, March 12 - Austin, TX
12:00pm - 1:15pm TOUR:SMART panel (Austin Convention Center - Room 18ABC)
Saturday, July 12 - Chicago suburbs
10:00am - 6:00pm Seminar at R.A.W. Studio (Lake In The Hills, IL) - tickets
Thursday-Saturday, July 24-26 - DFEST - Tulsa, OK
Click here for the full calendar!


ABOUT THE BOOK

By Martin Atkins: Artist, Label Owner, Entrepreneur, and Educator
With contributions from over 100 of the top experts and industry professionals on: mistakes to avoid, myths about touring, sex, drugs, software, marketing, better sound, opening bands, sponsorships, immigration, real stories, booking yourself, 61 proven strategies for a better show, and a combined 500 years of experience that will make a difference to your band tomorrow.
That's right – Hundreds of years of experience, triumphs and catastrophes crammed into over 550 pages from: recognized educators, managers, crew, journalists, venues, publicists, musicians, merchandisers, tour managers, accountants, immigration attorneys, bus companies, sponsors, Al Gore's national campaign scheduler, radio personalities, sex advisors, artists and professionals who are out there doing it...and more!
Including a stunning array of luminaries and lunatics from the real world of touring:
Henry Rollins, Cynthia Plastercaster, Zim Zum, Kevin Lyman, Steve Blush, Chris Connelly, Curse Mackey, Jason Pettigrew, Chris Payne, Jeff McClusky, Nixon Suicide, and The Enigma...from in and around such revered institutions as: Time Out Chicago, University of Southern California, Alternative Press, House of Blues, Jam Productions, Adrenaline PR, Q101, CMJ, Lollapalooza, Columbia College Chicago, PETA, Senator’s Coaches, The SuicideGirls, Jagermeister, Revolver Magazine, Woodstock Tattoo and Body Arts Festival, The Metro Chicago, Bottom of the Hill San Francisco, Presonus Audio, DSG Accounting, Plastichead Distribution, SmokingGun.com, the Vans Warped Tour, and more!
This book is a distillation of Martin Atkins' 30+ years in the business, from backing strippers at the age of 11 on a Sunday afternoon at Newcastle Labour Club, to appearing on ABC's American Bandstand and BBC TV's live Old Grey Whistle Test, to touring the world with Public Image Ltd , Killing Joke , a spell contributing to Nine Inch Nails , and Ministry . Atkins formed the bands Pigface , Murder Inc , The Damage Manual , and Brian Brain. He is the owner of Invisible Records and The Mattress Factory Recording Studio. In addition, he teaches The Business of Touring at Colombia College Chicago, conducts his own seminars, and guest lectures on many topics around the world. Atkins married Katrina in 1996 to and is the proud father of their three boys, Ian, Harrison, and Sidney.
Not to mention chapters on:
Planning, Routing, Marketing, Booking Yourself, Promoters, How to Be a Better Opening Band, Why Tour?, Press and Publicists, Radio, Sponsorships, Merchandising, Revenue Streams, Using the Web, Creating Your Own Event, Building Blocks, 42 Strategies for a More Successful Show, Excel Basics, Agents, Buy-Ons, Management, Guest Lists, Crew/Production, How to Get a Better Sound, Scenery, Sex, Drugs, Personalities, Software That's as Hard as Nails, Accounting, Settlement, Contracts, Transportation, Health Tips, The Future of Touring, Stories from the Front Line, Good Advice from Baaad People, Being a Grrrl on the Road, Case Studies, China, and even more.
HERE'S WHAT PEOPLE HAVE BEEN SAYING:
"Finally, a book that is the real f***ing story and not some fairy tale." —Jim Cuomo, Ryko Distribution
"A piece of art about our industry." —Steve Traxler, Jam Productions
"[Tour:Smart] should be in the car, van, or bus of every band trying to make it." —Trevor Fisher, Illinois Entertainer
"Really an outstanding publication - content rich and beautifully produced." —Jade Dillinger, author
"This is the bible!" —Sarah Dope, merchandiser


The full color eBook version of Tour:Smart! All the same content as the second printing of Tour:Smart with over 100 color graphics... your download includes the eBook in three different file formats: universal PDF, Mobi Pocket, and MS Reader. BUY NOW!


For more info, visit the website at TSTouring.com !
Order the book now and receive a free shirt!

My Interests

Books:

CONTRIBUTORS
Henry Rollins (Rollins Band, Black Flag, Radio DJ, Author, Actor)
Cynthia Plastercaster (artist, fan, collector, author, and rock/cockumentarian)
Zim Zum (Marilyn Manson's former guitarist, The Pop Culture Suicides)
Kevin Lyman (founder, Van's Warped Tour)
Steve Blush (Author/Journalist)
Chris Connelly (Ministry, The Revolting Cocks, and solo artist)
Curse Mackey (vocalist, composer, art curator, DJ and producer)
Jason Pettigrew (Editor-in-Chief Alternative Press)
Chris Payne (Q101 Chicago)
Jeff McClusky (Jeff McClusky & Associates)
Enigma (musican, actor, Jim Rose Circus and sideshow)
Nixon Suicide (SuicideGirls)
Jim Holihan (Al Gore's National Campaign Scheduler)
Michael Yerke (Talent Buyer House of Blues Chicago)
Debbie Herbenick (PHD and NPH, sex advisor for TimeOut)
...and many, many more!

My Blog

$5 Off Tour:Smart eBook This Week Only!!

Tour:Smart MySpace special!!!This week only you can get the Tour:Smart eBook at the discounted price of $14.95, the full color eBook version is available in the Invisible Records web store (normal pri...
Posted by TOUR:SMART on Mon, 07 Jul 2008 12:14:00 PST

Martin Atkins blog!

Martin has a new blog!  Check out the first post about the 20th anniversary of Invisible Records! http://martinatkins.wordpress.com ...
Posted by TOUR:SMART on Tue, 24 Jun 2008 08:28:00 PST

Announcement from Martin Atkins: Dfest 2008 Keynote Speaker

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Posted by TOUR:SMART on Tue, 01 Apr 2008 11:13:00 PST

Martin Atkins @ SXSW video!

Martin spent the last few days at SXSW, lecturing, DJing, seeing a bunch of great bands, meeting a bunch of great people- there’s a youtube video up now documenting part of his trip ...
Posted by TOUR:SMART on Sat, 15 Mar 2008 12:41:00 PST

Detailed Contributors List

aME was the Merch Girl for Aqualung and HeeBeeGeeBeez Independent Record Store in Salt Lake City.www.myspace.com/aimles0923John Aikin is the Vice President of Leasing at Senator's Coaches, the company...
Posted by TOUR:SMART on Mon, 30 Apr 2007 11:26:00 PST

We Found all of the Brown M&M's

It was the chapter on riders from a Billboard bestseller on touring that pushed me over the edge and made me decide to put this book together. The author cited a band requesting m&ms  "BUT NO bro...
Posted by TOUR:SMART on Mon, 23 Apr 2007 12:14:00 PST