Sega

Sega of America was established to take advantage of the expanding video game market in the United States. Rosen Enterprises and Service Games merged in 1965 to make Sega Enterprises. Within a year, the new company released a submarine-simulator game called "Periscope" that became a smash-hit worldwide. Sega would also release the Sega Master System and the first Alex Kidd game, who would be their mascot until 1991With the introduction of the Sega Mega Drive, and to carry the momentum to the 2nd generation of games, Sega of America launched a direct anti-Nintendo campaign with slogans such as "Genesis does what Nintendon't". Sega also rebranded themselves with a new mascot, Sonic the HedgehogIn 1995 Sega released the Sega Saturn with Virtua Fighter which utilized a 32 bit processor and preceded both the PlayStation and the Nintendo 64 but was abandoned 3 years before expected.The Sega Dreamcast was launched in Japan in 1998 and in North America on September 9, 1999 (with the marketing ploy 9/9/99). The Dreamcast, at the time, became the fastest-selling video game console until the 2000 launch of Sony's PlayStation 2. Although the Dreamcast had a successful release, it failed to gather a foothold in the market against the Sony PlayStation and the Nintendo 64. The release of the PlayStation 2 sealed the fate of the Dreamcast. In 2001, Sega discontinued the Dreamcast.And although Sega discontinued their hardware they continue to produce the most popular games in the market.